Pure Michigan is blooming with the arrival of spring — and summer is just around the corner.

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May 9, 2025

Pure Michigan Official Newsletter Header.

Pure Michigan is blooming with the arrival of spring — and summer is just around the corner. Find inspiration and trip ideas below to make lasting memories in Michigan's unique destinations this season.


A woman admiring blooming peonies in a garden.

It’s Almost Peony Season in Ann Arbor!

Visiting the magnificent Peony Garden at Nichols Arboretum is truly a treat. From late May to early June, hundreds of beautiful and fragrant peonies reach peak bloom. Plan your trip to witness these breathtaking flowers in Ann Arbor.

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Fireworks in the sky over Traverse City.

Dazzling Displays Coming to Northern Michigan

The International Fireworks Championship returns to Traverse City on September 5th & 6th! Watch top teams from around the world light up the sky at Turtle Creek Stadium. Enjoy pre-show entertainment and a chance to vote for your favorite show each night. Don’t miss out on a weekend full of fun in northern Michigan. Tickets on sale now!

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Dutch inspired buildings beside a canal at Nelis' Dutch Village.

Global Getaways at Michigan’s Destination Dupes

The beauty of Michigan is that our state is filled with communities that are stewards of their international heritage, ushering modern travelers into Old World traditions. You can swap a distant, expensive or crowded destination for a place that’s much more within reach — and be rewarded by an experience that’s just as, if not more, fulfilling. 

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A man holding a can of Oberon Ale beside an inland lake.

Fresh Flavors: The Story Behind the Iconic Oberon Ale

When the weather gets warm and the wildflowers start to bud, it must mean Oberon season is around the corner in Pure Michigan! Spicy citrus notes with a hint of hops embody the sensations of spring in this iconic Michigan-made beer from Bell's Brewery.

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A person standing on the shore of Lake Superior under the northern lights.

Nature After Dark: Night Hiking in Michigan

Nocturnal walks and lantern-lit strolls show off Michigan from a whole different point of view. Hiking at night opens you to an entirely different way to experience nature — one where the snapping of twigs, the rustling of raccoons or a hooting owl pierces through the air as you soak up the fresh atmosphere.

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Upcoming Events

Traverse City Uncorked
May 9-10, 2025
Traverse City

Tulip Time Festival
May 9-11,2025
Holland

Jeep the Mac (AKA Jeep the YOOP)
May 9-11, 2025
St. Ignace

Mesick Mushroom Festival
May 9-11, 2025
Mesick

2025 Chevrolet Detroit Grand Prix presented by Lear 
May 30 - June 1, 2025 
Detroit

Lilac Festival 
June 6-15, 2025 
Mackinac Island

Bridgefest 
June 12-15, 2025
Hancock


Learn More

More Events in Pure Michigan →

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This email was sent to [email protected] , on behalf of: Michigan Economic Development Corporation · 300 N. Washington Sq. · Lansing, MI 48913 · 888-522-0103