Busted for profiting off modern-day slavery ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

 
 

Close-up of a person's bare arms and hands holding coffee beans.

 

John,

This is huge. A damning report just exposed brutal forced labour conditions on coffee plantations in Brazil – producing beans that may end up in your cup of coffee from Starbucks, Nestlé, or McDonald’s.

Workers are trapped, exploited, and abused, all so these mega-brands can keep raking in billions. It’s modern-day slavery, and they’ve known about it for years.

Now, they’ve been caught once again, giving us a narrow window to act while the world is watching. Outrage is growing, the media’s paying attention, and if we go big – fast – we can force these brands to stop profiting from slavery.

Our team is quickly gearing up to turn up the heat with smart tactics like calling out these coffee giants in the media and on billboards outside their headquarters, hiring coffee influencers to get the word out, and supporting groundbreaking lawsuits against these companies. With all of us chipping in just a little we could get started right away and keep powering the fight against horrific corporate abuse.

Can you chip in today to stop corporate giants profiting from exploitation?

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

Brazil is the biggest coffee producer in the world, supplying over 35% of the world’s coffee. Modern slavery and forced labour are still a brutal reality on these coffee plantations, where workers are subjected to unsafe and abusive conditions for little or no pay – and with no way out.

For DECADES, coffee giants like Starbucks have known about this widespread trafficking and modern-day slavery and decided to profit off it anyway.

That stops now. 

First, our partners at Coffee Watch released a new report exposing the slave-like conditions workers face. Then, last week, two different groups took legal action. Eight Brazilian workers filed a lawsuit against Starbucks for the harm they’ve suffered, followed by a complaint demanding the U.S. government stop allowing imports of coffee produced with forced labour. 

It’s all over the media, but to push Starbucks and other coffee giants to act, we need to make it even bigger.

Our team has a watertight plan to expose the horrors that Starbucks, Nestlé, and McDonald’s are fueling, plastering this scandal over billboards, taking out ads, and powering the legal fight to help victims win justice. Now we just need to raise the funds to pay for it, then keep going to beat horrific corporate abuse everywhere.

Can you chip in to help?
 

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

Your donation will help power Ekō and our campaigns worldwide fighting for people and the planet.

Thanks for all that you do,
Allison and the Ekō team


More information:

Forced Labor Taints Brazilian Coffee, Say Complaints to U.S. Authorities The New York Times 24 April 2025

Stop Slavery-Tainted Coffee at the Border Coffee Watch 23 April 2025

‘Morally repugnant’: Brazilian workers sue coffee supplier to Starbucks over ‘slavery-like conditions’ The Guardian 24 April 2025

 

 
 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

This email was sent to [email protected]. | Unsubscribe