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THIS WEEK’S TL;DR: Lead the charge towards media literacy with trust-building courses ([link removed]) ; become an investigative powerhouse ([link removed]) ; cover vulnerable sources ([link removed]) with care and accountability; attend our museum t ([link removed]) our ([link removed]) this Thursday; come to Poynter for the future of facts ([link removed]) ; browse open jobs ([link removed]) , & more.
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Welcome to Trust Tuesday, the theme of this week’s training newsletter.
As someone who contributes to shaping media culture, what steps are you taking to build trust in your craft and content? Or, do you find the duel ([link removed]) between community notes and fact-checking already decided?
Let’s be honest: if the declining valuation of trust and truth did not concern you, it’s unlikely you’d find yourself the recipient of a Poynter newsletter ([link removed]) .
How can we collectively build the value of trust and truth in news media, thereby building our own value as its contributors?
All journalists can play a role, and Poynter is here to help.
See your latest resources to propel yourself forward through intent, education ([link removed]) and accountability:
* Calling all aspiring investigators: learn how to dig deep into award-winning journalism and spot strategies to ask the right questions and create truthful, compelling stories. Poynter’s best-selling Will Work For Impact has two 2025 iterations: May ([link removed]) and October ([link removed]) .
* Get a much-needed primer on getting it right ([link removed]) and grasp how to use tools and techniques to verify a story. Learn why errors appear in your work and understand how to prevent them. Perfect as a standalone course or part of ACES ([link removed]) (a comprehensive dive into craft and editing).
* Discuss trust-building strategies that you can leverage and create a plan to incorporate them in the work you publish with our free program ([link removed]) in partnership with Trusting News.
Are you local to Tampa Bay? You’re in luck. Enjoy our upcoming events:
* Register for free ([link removed]) for Poynter’s Moments of Truth ([link removed]) museum tour. The pop-up exhibit runs from April 21-30 at the St. Petersburg Museum of History, with a special community conversation ([link removed]) at 6 p.m. on Thursday, April 24.
* Join us on Tuesday, May 6, for a panel event on The Future of Facts Online ([link removed]) about information integrity on social media platforms, how artificial intelligence is shaping messages, what dangers lie ahead, and the tools you can use to find the truth.
Finally, to our colleagues and friends inspired by media mastery:
* Winners of the 2025 Poynter Journalism Prizes ([link removed]) will be announced in just one week: at 1 p.m. ET, Tuesday, April 29.
* Celebrate the 50th anniversaries of The Poynter Institute and the National Association of Black Journalists through a webinar ([link removed]) grappling with today’s challenges and facing tomorrow’s opportunities. Tune in live on Wednesday, May 14 at 7 p.m. ET; 4 p.m. PT
FEATURED TRAINING
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** Covering Vulnerable Sources: A Mental Health Reporting Project Webinar ([link removed])
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Online webinar
May 20, 1 p.m. ET
Free
Tune in ([link removed]) to our brand new, comprehensive webinar that equips journalists, editors, producers, and students with the tools to identify and approach vulnerable sources, master trauma-informed interviewing, and craft nuanced stories that portray mental health challenges with accuracy and dignity. The live webinar with Q&A opportunities is on Tuesday, May 20 1 p.m. ET. Can’t make it? Sign up ([link removed]) to stream the replay.
REGISTER NOW ([link removed])
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Breaking Into Books: A Non-Fiction Writing Workshop for Journalists ([link removed])
In-person training
June 10-12, 2025, St. Petersburg, Florida
$2,000
FINAL CALL: In this workshop, journalists will master narrative non-fiction techniques, gain insights into the publishing world and build resilience for handling rejections. Expert-led sessions will teach how to work with agents and help participants develop their own book proposals, with personalized guidance from experienced writers. Space is limited to maximize feedback, so apply by April 25, 2025 ([link removed]) .
APPLY NOW ([link removed])
ADDITIONAL TRAINING
The TV News Toolbox for Teachers
Bring duPont, Peabody and national Emmy award-winners from local and network news into your classroom with this collection of 38 microlearning activities organized into eight lessons.
Cost: $̶7̶0̶ $29.95 Enroll anytime ([link removed]) .
Immigration resources
Tip sheet and online self-directed course
Zita Arocha is a bilingual journalist, writer, and educator who's offering her decades of expertise covering immigration to Poynter learners through her Immigration Matters ([link removed]) tip sheets and Understanding U.S. Immigration from the Border to the Heartland ([link removed]) , a free six-part, self-directed course.
Cost: Free.
Beat Academy: Polarized America
Online webinar
Poynter’s Beat Academy offers deeper understanding of polarization in America and Christian nationalism to empower newsrooms to foster accurate reporting and inspire meaningful dialogue. Originally broadcast Feb. 20 and 27, 2025.
Cost: $15. Enroll now ([link removed]) .
Beat Academy: Immigration (2025)
Online webinar
This comprehensive immigration webinar provides practical insights from experienced reporters and policy experts on covering immigration policy under the Trump administration with accuracy and depth. This training was originally broadcast on March 27.
Cost: $15. Enroll now to watch the replay ([link removed]) .
Poynter ACES Certificates in Editing
Self-directed online courses
Our Introductory Certificate ([link removed]) helps you achieve greater communication clarity and learn how to embrace accuracy and verification.
Cost: $150 or $99 for ACES members.
The Intermediate Certificate ([link removed]) goes deeper into topics like grammar, working with writers, ethics, law and tech.
Cost: $250 or $175 for ACES members.
The Advanced Certificate ([link removed]) engages participants in the most advanced facets of editing. Delve deeper into AI, developmental editing, developing style guides and building trust and career resilience.
Cost: $650 or $500 for ACES members.
CAREERS
Search our job board ([link removed]) for opportunities in the industry — see examples below.
• Reporter or Opinion writer for Journalism Fellowship (Remote) ([link removed]) , Sojourners
• Public Relations Director, ([link removed]) Wisconsin Public Media, Madison, WI
• Editor, C&EN - Print Magazine Part-time ([link removed]) , American Chemical Society, Washington, DC
• Producer II/WRUF Brand Manager/Division of Media Properties ([link removed]) , University of Florida, Gainesville, FL
SEARCH FOR JOBS ([link removed])
FROM OUR NEWSROOM
• Q&A: A daughter tells her Native mother’s story — and a larger American one ([link removed]) , by Amaris Castillo
• Opinion | Pete Hegseth’s latest excuse is much of the same: It’s the media’s fault ([link removed]) , by Tom Jones and Rick Edmonds
• This series shows how journalism can break down polarization, one personal story at a time ([link removed]) , by Jon Greenberg
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