A few weeks ago, a friend of mine mentioned she and her husband signed up for a three-month Disney+ subscription for their kids. They spent joyful evenings watching Disney classics like Cinderella, Swiss Family Robinson, and The Little Mermaid.
It was everything she remembered—and everything she hoped to pass on to her children. Magic. Wonder. Safety..
But just a few days in, everything changed.
One evening, while her children were searching for “Mickey and Friends,” a full-screen banner popped up. It showed a woman draped across a bed, bare-shouldered, under the headline: “Dying for Sex.”
She froze. Shocked. Then furious. This was Disney. A brand she trusted to be safe for her kids.
But that trust is gone—and she’s not alone.
Disney+ had launched a homepage campaign promoting Dying for Sex—an explicit series that glorifies BDSM, urination fetishes, genital violence, domination, and sexual addiction.
The very same ad her children stumbled across.
A show with graphic adult themes, promoted right alongside Peter Pan and Moana. The contrast wasn’t just jarring—it felt like a betrayal.
And let’s be clear: this wasn’t a mistake. It wasn’t an oversight.
It was a choice. A strategic, editorial decision.
CitizenGO has been holding Disney accountable for nearly a decade—calling them out when they stray from the values families once trusted.
And we are seeing some victories along the way. Just a few weeks ago, Disney quietly removed a transgender character from an upcoming Pixar series and replaced them with an openly Christian character—the first in nearly 20 years.
But let’s not mistake that for a turning point.
Because almost immediately afterward, Disney+ launched a homepage campaign promoting Dying for Sex—a graphic, adult-themed show pushed right alongside children’s content.
It was only a matter of time before families started noticing.
When outraged parents saw the ad on their Disney+ screens—often while their children were present—they took to social media to raise the alarm. They shared how shocked, betrayed, and heartbroken they were that this content was on a platform they trusted for family entertainment.
And how harmful it could be for children to encounter such sexualized messaging, even by accident.
But instead of listening, Disney defenders dismissed their concerns:
- “Use parental controls.”
- “You’re overreacting.”
- “It’s not a big deal.”
They completely missed the point.
The real issue isn’t access or settings—it’s what Disney is choosing to create and promote in the first place.
Parental controls aren’t the answer—because parents are not the problem.
This kind of content has no place on Disney+.
Families don’t subscribe to Disney+ for this. If they wanted explicit material, they’d go to HBO or Netflix.
They chose Disney because it was supposed to be different. Safe. Wholesome. Family-first.
But now Disney is using that trust as a weapon—slipping adult content into a platform still branded as a refuge for kids.
This isn’t about filters. This is about values.
And we’re calling for immediate action:
- Remove Dying for Sex
- Remove all explicit content from Disney+
- Issue a public apology to families
- Conduct a full audit of Disney+ marketing and content policies
This isn’t a glitch. It’s a failure—of leadership, of judgment, and of shared values.
And we won’t let Disney shift the blame onto parents.
Our message is simple—and firm: This content doesn’t belong on Disney+. Period.
Disney’s legacy wasn’t built on fetish content. It didn’t come from adult entertainment.
It was built on fairy tales and princess dresses, theme parks and family movie nights—and on the trust of millions of parents who believed Disney was a safe place for their kids.
This new push into sexually explicit, adult-themed material isn’t just a business decision—it’s ideological.
A cultural shift that families never asked for, and one parents have every right to reject.
For generations, parents helped build Disney’s empire.
Now, the Disney brand has become a Trojan horse—rolling into living rooms under the banner of nostalgia, only to deliver confusion, harm, and betrayal.
In defense of every parent who trusted Disney—and every child who deserves better,
P.S. Disney is watching. Not just the signatures—but the spending. They’ve already felt the sting of box office backlash when families walked away. And yet they still chose to promote Dying for Sex.
That tells us something: right now, they’re still more afraid of ideological backlash than of losing family support.
Let’s change that.
