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Hi Friend,

While headlines about soaring egg prices have recently caught everyone's attention, at Animal Outlook, we know there's more to the story. We're watching closely as the Department of Justice (DOJ) launches an investigation into potential price manipulation in the egg industry — an issue that is reminiscent of one of our greatest victories for farmed animals.

This latest federal probe is examining whether the nation's largest egg producers have worked together to artificially inflate prices, hitting consumers' wallets while potentially masking deeper issues within industrial animal agriculture. For us at Animal Outlook, this investigation feels familiar — and personal.

In 2016, we successfully challenged similar practices in the dairy industry, securing a $52 million settlement ([link removed]) in a groundbreaking class-action lawsuit. That case exposed how industry players deliberately reduced dairy cow herds — tragically killing half a million young cows — all to manipulate market prices. Now, we're seeing parallel concerns in the egg industry, where consolidation and lack of transparency continue to harm both non-human animals and consumers.

The current investigation into egg prices isn't just about economics — it's about a system that prioritizes profit over compassion, transparency, and fairness. As prices have skyrocketed by 60% in recent months, producers pointed to avian flu outbreaks and subsequent culling of egg-laying hens, but questions remain about whether these explanations tell the full story.

This moment presents a unique opportunity for change. While the DOJ examines the industry's practices, we invite you to take meaningful action for the sake of the animals trapped in this cruel system. By taking our VegPledge ([link removed]) , you're not just making a personal choice — you're standing up against a system that puts profits before ethics.

Your participation in the VegPledge sends a powerful message: we demand better — for animals, for consumers, and for our food system. Together, we can create real change, one compassionate choice at a time.

Ready to make a difference? Take the VegPledge today and join thousands of others who are voting with their meals for a more transparent, ethical food system.

In solidarity,
Ben Williamson
Executive Director
P.S. Share the VegPledge ([link removed]) with friends and family who might be concerned about animal cruelty — let's turn this moment into momentum for positive change.

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