Image credit: Gregory Kemp / Animal Outlook / We Animals
Hi Friend,
Your incredible support of our groundbreaking victory against Alderfer Farms continues to make waves in the fight for truth in food labeling and justice for farmed animals. Today, I want to share something remarkable about this win â we made legal history by successfully using drone footage as evidence to expose deceptive âfree-roamingâ claims.
This innovative approach wasnât just a first for Animal Outlook â it represented a pioneering moment in animal advocacy. Working with We Animals, we captured comprehensive aerial footage of Alderferâs facilities, revealing a stark reality: most hens never saw the outdoors, while others had access to only small wire-floored porches. This evidence, combined with our consumer research showing that 93% of customers expect âfree-roamingâ hens to have meaningful outdoor access, created a powerful case.
The north side of a chicken house on a multi-building industrial egg-production farm supplying Alderfer. This farm in Upper Bern Township, PA, advertises that the chickens can access the outdoors, yet on a July summer day, no chickens were visible from the outside.
Image credit: Gregory Kemp / Animal Outlook / We Animals
But groundbreaking legal strategies like this require significant resources:
Professional drone operators and equipment
Expert legal teams to build compelling cases
Comprehensive consumer research studies
Skilled investigators and evidence gathering
Legal filing fees and court costs
The $287,500 settlement we secured sends a clear message to the industry, but itâs just the beginning. More companies are using misleading labels to deceive consumers, and we need your help to continue developing innovative strategies to hold them accountable.
Will you help us pioneer the next groundbreaking investigation? Your donation today will directly fund:
Advanced investigative technology
Expert legal support and AI-powered legal research platforms
Consumer research studies
Strategic advocacy campaigns to encourage others to leave animals off their plates
Your donation of any amount will ensure the continuation of this vital work. Every dollar helps us expose the truth and inspire change in our food system.
Your support isnât just funding investigations â itâs revolutionizing how we fight for animals in the legal system. Together, weâre creating precedents that will protect countless animals for years to come.
With determination and gratitude,
Ben Williamson
Executive Director
P.S. Help us maintain this momentum by becoming a monthly donor today. Your sustained support enables us to plan more innovative investigations and legal actions that create lasting change and makes you a member of Animal Outlook.
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As a non-profit organization, Animal Outlook relies on donations from caring, generous people like you. Every dollar matters. Your support makes a world of difference to farmed animals. Â
