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Friend,
Did you know behind every animal selfie and captive wildlife experience lies a lifetime of suffering?
Every year, millions of animals are taken from the wild or bred in captivity to be used for photos, performances, and encounters. What looks like an innocent moment of joy for visitors comes at a devastating cost for them.
But you can help end the systems that cause animals so much suffering when you join The Wild Side as a new monthly donor. And when you join by midnight tomorrow—Valentine’s Day—your first six months of donations will be matched!
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This is Jojo*, and there are photos of tigers like him everywhere on social media—posing on a leash, lying in someone’s arms, or being fed by a bottle. But his life is anything but fun. He was born in captivity and taken away from his mother at only a few weeks old. Every day, he’s sedated and forced to pose with hundreds of strangers. He’s kept in a small cage when not being used for photos. He’s alone. He’s afraid.
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Dolphins like Zippy* are shown in advertisements performing tricks at parks, leaping through hoops, and splashing awestruck crowds. But their smiles hide a lifetime of suffering. They live in tanks a fraction of the size of the open sea, swimming in circles with nowhere to go. Their trainers use cruel training methods, and their tanks are filled with chlorine that burns their eyes and skin.
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Meet Coco*. There are photos of sloths like her in people’s selfies, clinging to a stranger. But her arms were meant to hold onto trees, not people. Her mother was killed, and she was kidnapped from her home. Now, she’s passed from person to person, unable to escape the constant handling and noise. When she’s reaching her arms out, it’s not for a hug but because she’s desperately trying to escape.
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