During our most recent podcast episode, Sara Fagen (Tunnl) discusses the power of CTV and AI in targeting with Kyle Roberts (Ad Impact). Sara talks about why real-time audience refresh is critical for voter outreach, and all about her journey from campaign operative and data expert, to consultant and entrepreneur.

In this episode, you'll hear about…

• Sara’s political and entrepreneurial origin story
• Sara’s time as White House political director
• A brief on the early-2000s micro-targeting revolution
• How CTV enables privacy-compliant, dynamic micro-targeting, strengthening voter engagement through video content
• How Tunnl’s technology enables real-time reach and frequency measurement, offering campaigns insights into audience saturation
• Sara’s insight on how data is a crucial tool when combined with a compelling message, early voter outreach awareness, and a balanced approach to spending