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Dear John,
We’re thrilled to share some exciting news about Concerned Veterans for
America (CVA). As part of our continued effort to amplify veterans’ voices and
drive meaningful change for all Americans, we are undergoing some upgrades—and
we can’t wait to tell you what this means for you and our shared mission.
Why the Changes?
This update is about more than just a new look; it’s a renewed focus on the
“for America” part of our name. While veterans and military families remain at
the heart of CVA, we’ve taken steps to ensure our mission and vision reflect
the true scope and impact of our work:elevating veterans’ perspectives to shape
a freer, more secure future so every American can live their American Dream.
In addition to new logos and colors, you’ll notice a new approach to our work
emerging – one focused on what veterans can do for all Americans, just as we
did while we were in uniform. We want to empower you to use your talents and
experiences to continue strengthening our American future.
What’s New?
* Vision: A freer and more secure America where every person is empowered to
live their American Dream.
* Mission: Elevate veterans’ unique perspectives to shape a better American
future for all.
* Visual Identity: A modernized look with new logos and colors, while staying
true to our roots and values.
What Does This Mean for You?
The way you engage with CVA won’t change. However, this year and beyond,
you’ll see us broaden the scope of our work, tackling issues beyond the
traditional “veteran” lens while keeping your voice – the veteran’s voice –
front and center.
Take a look!
I invite you to take a moment to visit our website
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and explore the new branding and foundational elements. Drop us a line on
social media and let us know what you think!
CVA has always been a movement by veterans, for all Americans. This update
allows us to return to those roots while forging a bold path forward. Thank you
for standing with us as we continue this journey.
With gratitude,
Kyle Buckles
Brand Marketing Strategist
Concerned Veterans for America
Stay connected with CVA:
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Concerned Veterans for America
4201 Wilson Blvd, Suite 1000
Arlington, VA 22203
This email was sent to:
[email protected]
Concerned Veterans for America
is a project of Americans for Prosperity
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