Cheer from your couch

Cavalier Distributing is focused on providing selection

George Fisher had a vision when he founded Cavalier Distributing in Ohio in 1992. He saw a company that could provide customers with better beer and more selection. Read more on this profile of a local distributor and some favorite beers from their portfolio.

Cheer on your team remotely

Japan tested a new way for sports fans to cheer on their favorite team. Yamaha unveiled a remote cheering system that could make stadium and arena seats sound alive even when they’re empty due to social distancing rules.

Hard seltzer is finding new fans

According to market research firm Nielsen, hard seltzers are continuing to attract new consumers, even during the pandemic. Between March 1 and April 25, 44% of hard seltzer buyers were doing so for the first time. “This reflects an interesting dynamic that while many trends are pointing to consumers purchasing existing brands they know and trust, there is also a subset of consumers that are willing to try new products (or new-to-them),” Nielsen reported.

TODAY'S NEWS

Cavalier Distributing is focused on providing selection

Cheer on your team remotely

Hard seltzer is finding new fans

DISTRIBUTOR EMPLOYEE SPOTLIGHT