Indivisibles,
If your phone has been flooded with texts about the election, you’re not
alone. Campaigns have been sending billions of messages this cycle and the
reason is pretty simple: texting is a quick and relatively cheap way to
reach a large audience. But that doesn’t mean that it’s always being used
effectively.
In fact, we’ve seen a lot of evidence that much of the conventional GOTV
texting that campaigns have used in the past just isn’t driving a
significant increase in turnout anymore. That’s why we’ve been trialing
new tactics and today, we’re excited to share one that we think can have a
big impact on the election.
It’s called zip code social pressure and here’s how it works: We identify
low-propensity voters who are less likely to turn out than their
neighbors. Then, we send them a simple message that includes the actual
turnout stats in their zip codes. It’s a simple tactic that relies on
social pressure to get people voting, and it's proven to be more effective
than the standard GOTV texting.
In fact, it’s so effective that we’re looking to expand our texting
program and send an additional 600,000 texts to voters in Ohio, Texas,
Nebraska, and North Carolina. We know a proven tactic like this could help
us win key races to protect our Senate majority and help Kamala Harris
flip North Carolina. But we can’t run it without your support.
[ [link removed] ]We need to raise $24,000 to cover the costs of our expanded texting and
we don’t have much time to do it. So, if you can donate today please click
here to pitch in and help us ramp up our texting in key swing states.
If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
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We're constantly testing and developing new ways to get out the vote.
Whether we're improving on traditional canvassing with our
Neighbor2Neighbor tool or finding better ways to mobilize voters through
texting, we count on our grassroots donors to fund this work. In fact,
small-dollar donations helped fund our initial trial run of pressure
texting in the 2023 Pennsylvania Supreme Court race. The lessons and data
we gleaned from that initial run helped shape our 2024 GOTV texting.
Now, with the race as close as it is, we think this new tactic could have
a huge impact and the additional 600,000 voters we reach could help us win
a Democratic trifecta. [ [link removed] ]So if you’re able to donate today and you want
to invest in tried and tested GOTV efforts, please click here to pitch in
and help us ramp up our texting program.
If you've saved your information with ActBlue Express Lane, your donation
to Indivisible Action will go through immediately:
[ [link removed] ]Donate $7 >>
[ [link removed] ]Donate $25 >>
[ [link removed] ]Donate $50 >>
[ [link removed] ]Donate $75 >>
[ [link removed] ]Other Amount >>
[ [link removed] ]Contribute Monthly >>
In solidarity,
Indivisible Team
P.S. We’re all set on texting volunteers, but we still need people calling
voters and knocking doors, so please [ [link removed] ]click here to join one of our
upcoming phonebanks and [ [link removed] ]check if Neighbor2Neighbor is available in
your area.
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