Democracy belongs to everyone. Yet, many voters of color feel overlooked, viewing the outcomes of elections as serving the interests of a select few. We can change that by sharing stories that inspire people to get engaged beyond the ballot box.
At TOA, we’re working with advocates, activists, and artists from the South to gain deeper insights on how to overcome the challenges they face to deepen civic engagement. Our newest recommendations are based on in-depth interviews and videos tested with 4,100 people. As a whole, this study uncovers how stories move diverse audiences based on both demographics and mindsets.