From the Editor's Desk

When Being Responsive is a Responsibility

This was the experience of Kenvue at the height of the Covid-19 pandemic in 2020, when demand for much of its range of self-care and essential health products spiked. Over the years, the consumer health company has had to manage demand spikes resulting from not just the pandemic, but also paediatric illness outbreaks. 

For producers of critical supplies, meeting consumer needs is not only about maximising profits, but also a matter of social responsibility. In the case of Kenvue, any misstep along the chain can impact people who depend on its products for everyday healthcare or jeopardise illness treatment. Kenvue, therefore, has been working to mitigate the risks and enhance the resilience of its supply chain by deploying critical end-to-end initiatives as a hedge against future bottlenecks – much like how one would attempt to reduce risk with an insurance policy. We believe that this approach can set an example for other providers of critical supplies, from pharmaceuticals to food, energy and water.

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