In the past year we’ve undergone a comprehensive process. We worked with independent brand agencies who interviewed a cross-section of our stakeholders and audiences, as well as staff and board members, and ran workshops to explore and hone our unique identity and message. From this we developed a new visual identity to fit the organisation we are today, as we integrate our three offices under a new unified brand, strategy, and website.
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From July, you’ll be able to find everything you need to know about our EU, UK and global campaigns and workstreams under one integrated website at positivemoney.org
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Our international strategy includes a new Vision:Â
Two core Missions:Â
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Redesign our economic system to tackle inequality and protect the planet. Give our central banks, governments and international finance institutions a mandate, and the tools, to lead the transition to a just and sustainable future,
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Shift power from big corporations and banks to people. Create an economic system that redirects power and money away from rich elites and towards people and communities,
And our core Values:Â
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Positive Money is powered by the people who share our vision and values for a better economic system; we’ll only win by working for it together.
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If you have any questions about our new brand, website, or the process we've been through, please don't hesitate to get in touch. In the meantime, keep an eye out for our new look next month and we’ll email again once everything’s gone live.
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Thank you for your support,
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Hannah and the whole Positive Money team