From TradeBriefs CEO Picks <[email protected]>
Subject The known unknowns about Ozempic, explained
Date June 2, 2024 6:36 AM
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Knowledge for Decision-Makers
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-------------------------
 
CEO Picks - The best that international journalism has to offer!

S1

The known unknowns about Ozempic, explained
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Ozempic has become hugely popular. Researchers are racing to learn
more about what it does to us.

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S2

Can this mineral help reduce anxiety?
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There's a lot of hype around magnesium and its ability to alleviate
anxiety and depression.

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S3

Did you pay for that? What is driving the massive rise in shoplifting?
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High streets across the UK are struggling with an epidemic of
stealing. What’s behind this sudden crime wave and can anything be
done to stop it?

Continued here
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S4

Scientists develop method of making healthier, more sustainable
chocolate
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Approach replaces sugar with mashed pulp and husk of cocoa pod and
uses less land and water

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S5

Predictive blood test hailed as 'incredibly exciting' breast cancer
breakthrough
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New 'liquid biopsy' will act as an early warning sign to anticipate
risk of tumours returning

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S6

Mark Zuckerberg is quietly sitting on a shopping empire with 4 times
the customers of Amazon, as Facebook Marketplace skyrockets - Fortune
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The secondhand platform boasts up to 1.2 billion monthly users, with
Gen Z and millennials flocking to the site in search of hidden gems.

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S7

How BuzzBallz Drinks Went From A Fun Side Hustle To $400 Million
Fortune - Forbes (No paywall) [[link removed]}&lead=419599&emailid=9323&nl=daily]  
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Former public school teacher Merrilee Kick now ranks among America’s
richest self-made women after selling her popular ready-to-drink
cocktail business in May.

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S8

The soldiers of the silicon supply chain are worried - The Economist
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Geopolitics risks distorting a miracle of modern technology

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S9

The three women who will shape Europe - The Economist (No paywall)
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At a crucial moment they encapsulate the dilemma of how to handle
populism

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S10

Will generative AI change everything for filmmaking?
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From coding and art design to customer service and education,
seemingly countless professions are adopting AI systems. With the
release of OpenAI’s ChatGPT and its text-to-video system, Sora, and
rumors of partnerships with big studios, will Hollywood be the next
frontier for AI innovation?

We asked an experimental filmmaker, an MIT economist, and an AI
startup executive how generative AIs could impact the world of
filmmaking. We’re presenting their unique perspectives — as a
user, analyst, and creator of these tools, respectively — as a way
to uncover the depth and impact of this potentially transformative
technology. Here’s what they had to say. 

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S11

6 Ways to Win the Battle for Attention and Influence
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S12

How AI is Changing the Legal Landscape in Business
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As AI grows in global adoption and impacts spheres of human endeavor,
it raises pertinent ethical concerns and legal implications. It is
important that we get ahead of the curve and develop a robust legal
framework to regulate the dynamic landscape of AI without stifling its
development.

I sat down with Dr. Nick Oberheiden, founder of Oberheiden P. C., and
a legal luminary with extensive experience to wrestle through these
ethical and legal issues that come with AI advancement. Some
highlights:

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S13

The CEO of Chipotle Just Gave Some Bad Advice, and It's Probably the
Worst Idea I've Seen In a While
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I like Chipotle, but I've never had an issue with this, so I ignored
the controversy. But then, the CEO of Chipotle, Brian Niccol, gave an
utterly bizarre interview this week that bothered me more than I'd
like to admit.

In short, Niccol denied that there's any shrinking going on, but he
also suggested that if you want bigger portions at Chipotle, the
way you're supposed to get them is by sending some kind of quiet,
subtle, nonverbal signal to the Chipotle employee putting together
your order.

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S14

3 Ways to Avoid Chargeback Losses on E-Commerce Sales
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A chargeback--when funds are returned to a customer after they've
disputed a charge--is just one example of fraud merchants in the
e-commerce space might face. While some customers may initiate a
chargeback if they haven't received the right product, others may
intentionally do so to keep their purchase without having to pay for
it. Juniper Research projected that the global loss due to
e-commerce fraud would exceed $48 billion in 2023. A study by fraud
detection company Kount that surveyed its own clients found a
2.3 percent loss in revenue due to chargebacks in 2021. 

While not all chargebacks are deliberate cases of fraud--Inc. spoke to
founders who say many of their chargebacks are due to consumer
confusion--there are several steps you can take to avoid and
manage potential disputes. 

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S15

With 5 Short Words, Walmart Just Taught a Brilliant Lesson In
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I'm bringing this up because of the new pay structure that Walmart
rolled out earlier this year for its 4,700 U.S. store managers. The
top performers can now earn as much as $530,000 annually in total
compensation.

Let's set the stage: $530,000 is an eye-opening number. In
fact, one Walmart Supercenter manager who was interviewed this week
by Bloomberg said that he "almost fainted" when he realized how much
he could make under the plan.

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S16

10 Summer Vacation Destinations for Entrepreneurs
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Sometimes, all a founder wants to do on vacation is decompress and
relax on a beach. According to Van Lai-DuMone, founder of worksmART
Advantage, a professional training and coaching business in Los
Angeles, the charming town of Todos Santos on the Baja California
Peninsula in Mexico offers the perfect blend of relaxation and
inspiration.

"On my last trip I had the opportunity to see breaching whales, and
watch baby turtles being released into the sea," says Lai-DuMone.
"Todos Santos boasts stunning beaches, a vibrant arts scene, and
delicious cuisine."

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S17

What to Look for in an AI Training Provider
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If you are in a leadership role today, chances are that your
organization is already working to harness artificial intelligence for
higher productivity, efficiency, and quality. But how do companies
move from recognizing the promise that AI holds to actually creating a
more productive, AI-empowered workforce? 

From my experience in working with large organizations on their AI
training needs, the key factor in successful AI adoption is not
whether staff are using AI, but rather how they are using it. One MIT
study found that while GenAI usage can improve a worker's performance
by up to 40 percent, it can actually reduce performance when used to
tackle a task beyond AI's capabilities.  

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S18

Why You Should Advertise Your Business's Security
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These days, customers and business partners alike are highly critical.
Many only want to work with organizations with reliable privacy and
security standards, protecting them in an era of distrust and security
vulnerabilities. Your business may take privacy and security very
seriously, but unless you have a good marketing and advertising
strategy in place, your customers won't know it.

Higher standards for security and privacy protect your customers,
securing their data and helping them feel safer as they navigate
whatever problems your business helps them solve. Data security
posture management, or DSPM, helps you continuously monitor your data
security policies so you can proactively detect and act on risks.

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S19

Mysterious Hack Destroyed 600,000 Internet Routers
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If you have a crypto wallet containing a fortune but forgot the
password, all may not be lost. This week, a pair of researchers
revealed how they cracked an 11-year-old password to a crypto wallet
containing roughly $3 million in bitcoins. With a lot of skill and a
bit of luck, the researchers uncovered a flaw in how a previous
version of the RoboForm password manager generates passwords that
allowed them to accurately figure out the missing login and access the
buried treasure.

Police in Western countries are using a new tactic to go after
cybercriminals who remain physically out of reach of US law
enforcement: trolling. The recent takedowns of ransomware groups like
LockBit go beyond the traditional disruption of online infrastructure
to include messages on seized websites meant to mess with the minds of
criminal hackers. Experts say these trollish tactics help sow distrust
between cybercriminalsâwho already have ample reason to distrust one
another.

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S20

Who Wants to Have Children in a Warming World?
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This story originally appeared on Inside Climate News and is part of
the Climate Desk collaboration.

Jade S. Sasser has been studying reproductive choices in the context
of climate change for a quarter century. Her 2018 book, Infertile
Ground, explored how population growth in the Global South has been
misguidedly framed as a crisisâa perspective that Sasser argues had
its roots in long-standing racial stereotypes about sexuality and
promiscuity.

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S21

The Ticketmaster Data Breach May Be Just the Beginning
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One of the biggest hacks of the year may have started to unfold. Late
on Friday, embattled events business Live Nation, which owns
Ticketmaster, confirmed it suffered a data breach after criminal
hackers claimed to be selling half a billion customer records online.
Banking firm Santander also confirmed it had suffered a data breach
impacting millions of customers and staff after its data was
advertised by the same group of hackers.

While the specific circumstances of the breachesâincluding exactly
what information was stolen and how it was accessedâremain unclear,
the incidents may be linked to attacks against company accounts with
cloud hosting provider Snowflake. The US-based cloud firm has
thousands of customers, including Adobe, Canva, and Mastercard, which
can store and analyze vast amounts of data in its systems.

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S22

How a Samsung Washing Machine Chime Triggered a YouTube Copyright
Fiasco [[link removed]}&lead=419599&emailid=9323&nl=daily]  
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YouTube's Content ID systemâwhich automatically detects content
registered by rights holdersâis "completely fucking broken," a
YouTuber called "Albino" declared in a rant on the social media site X
that has been viewed more than 950,000 times.

Albino, who is also a popular Twitch streamer, complained that his
YouTube video playing through Fallout was demonetized because a
Samsung washing machine randomly chimed to signal a laundry cycle had
finished while he was streaming.

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S23

Nitrogen-using bacteria can cut farms' greenhouse gas emissions
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Fritz Haber: good guy or bad guy? He won the Nobel Prize in Chemistry
in 1918 for his part in developing the Haber-Bosch process, a method
for generating ammonia using the nitrogen gas in air. The technique
freed agriculture from the constraint of needing to source guano or
manure for nitrogen fertilizer and is widely credited for saving
millions from starvation. About half of the world’s current food
supply relies on fertilizers made using it, and about half of the
nitrogen atoms in our bodies can be traced back to it.

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S24

Here's why a Japanese billionaire just canceled his lunar flight on
Starship [[link removed]}&lead=419599&emailid=9323&nl=daily]    
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On Friday night the dearMoon project—a plan to launch a Japanese
billionaire and 10 other 'crew members' on a circumlunar flight aboard
SpaceX's Starship vehicle—was abruptly canceled.

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S25

The Cases Against Trump: A Guide
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Thirty-four felony convictions. Charges of fraud, election subversion,
and obstruction. One place to keep track of the presidential
candidate's legal troubles.Donald Trump has become the first former
president to be convicted of a felony, found guilty of 34 counts in a
Manhattan court on May 30.

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S26

The Women Who Caused a Revolution in Cooking
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This is an edition of the Books Briefing, our editors' weekly guide to
the best in books. Sign up for it here. This week, Lily Meyer offered
readers a beautiful ode to Judith Jones, the legendary publishing
figure who essentially created the modern cookbook. It's a review of
Sara B. Franklin's new biography of Jones, The Editor,  but it's
also an explanation of how the writers Jones gathered around her,
including, most famously, Julia Child, were at the center of a
revolution in cooking. They wrote about the preparation of meals as an
act of exploration. As Meyer put it, "They were a group of curious,
courageous thinkers who, with Judith's guidance, turned food into an
intellectual project, writing books that, far from denigrating cooking
as drudgery, presented it as a daily necessity that also, per Judith,
'empowered you, that stimulated you.'"

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S27

Biden's Bold Gaza Cease-Fire Gambit
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The president has pushed events as far as he can, but even American
presidents have their limits.For weeks, American officials have
referred to an "extraordinarily generous" offer made by Israel to
secure a cease-fire and hostage deal with Hamas in Gaza. Today,
President Joe Biden told the world what that offer actually is.
Speaking from the White House, Biden laid out a multistage "Israeli
proposal" for ending the current war and called on Hamas to accept its
terms, and for the Israeli leadership to stand behind the deal despite
internal right-wing pressure to fight on.

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S28

America's Fingers-Crossed Strategy for Hurricane Season
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According to forecasts from a range of sources, the hurricane season
that begins today could be the direst in recorded history. Abnormally
warm waters in the Atlantic Ocean, coupled with the persistently
strong winds formed by an emerging La Niña weather front, create
dangerous conditions that could lead to as many as 25 named storms in
the North Atlantic, according to the National Oceanic and Atmospheric
Administration. Amid the continuing threat of climate change,
Americans can easily become inured to alarming projections year after
year. Both the potential size of this year's hurricanes and their
expected frequency threaten to overwhelm society's ability to help
those in danger and make whole anyone who suffers losses.

America's disaster-preparedness system doesn't consist only of the
Federal Emergency Management Agency and state and local first-response
agencies; it also involves logistics supply chains, private and public
insurers, and the regulators who shape the built environment. But none
of these entities has the muscle or the resources to prepare for
disasters that keep on comingâone after another after another.

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S29

The Rise of Poverty Inc.
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In 1964, President Lyndon B. Johnson declared "unconditional war on
poverty," and since then, federal spending on anti-poverty initiatives
has steadily ballooned. The federal government now devotes hundreds of
billions of dollars a year to programs that exclusively or
disproportionately benefit low-income Americans, including housing
subsidies, food stamps, welfare, and tax credits for working poor
families. (This is true even if you exclude Medicaid, the
single-biggest such program.)

That spending has done a lot of good over the yearsâand yet no one
would say that America has won the War on Poverty. One reason: Most of
the money doesn't go directly to the people it's supposed to be
helping. It is instead funneled through an assortment of
private-sector middlemen.

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S30

Seeing Your College Friends Grow Up
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