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From the Editor's Desk
How Your Business Should Tap into the Creator Economy - Harvard Business Review (No paywall)
Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for specialized products, accelerating product life cycles and even changing what customers actually value. Companies that recognize the power of creators can choose from four strategies, including partnering with creators or acting as suppliers.
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For seven years, I have been caffeine-free. Here's how it has changed me
 In fact, I haven't really drunk caffeine since I got pregnant with my son (who can now ride a bike and spell "sprightly"; this is apparently how I measure the passing of time). For more than seven years, I have survived on rooibos tea, decaffeinated coffee and the occasional plunge into something herbal. I do also drink decaf tea - and it has improved a lot from the grey, slightly-tuna-smelling variation my poor mother was forced to drink in the 1990s when her menopause hit early and all hope of sleep disappeared like smoke.
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