From TradeBriefs CEO Picks <[email protected]>
Subject He's Spent Over 40 Years at Patagonia. Here Are His Tips for Growing a Company and a Social Mission at the Same Time
Date May 24, 2024 6:15 AM
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Knowledge for Decision-Makers
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CEO Picks - The best that international journalism has to offer!

S1

He's Spent Over 40 Years at Patagonia. Here Are His Tips for Growing a
Company and a Social Mission at the Same Time - Inc.com (No paywall)
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Vincent Stanley, Patagonia's director of philosophy, explains how the
company grew from a freewheeling climbing culture to one dedicated to
supply chain sustainability goals and an audacious giving-back
mission.

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S2

Feeling unmotivated? Use "Skinner's Law" to get yourself back on track
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In 1780, hunched over a table at his home in London, Jeremy Bentham
wrote the first lines of the first chapter of one of his most famous
works. It read, “Nature has placed mankind under the governance of
two sovereign masters: pain and pleasure. It is for them alone to
point out what we ought to do, as well as to determine what we shall
do.”

The British philosopher built an entire philosophy around this idea
— that we are all motivated by pleasure and pain. Lucky for him,
then, that almost all of the social sciences today agree with him. We
are a hedonistic, happiness-seeking species who fear the
pain-inflicting monsters of the world. Under all the pretense and
bravado, we can be reduced to the simple push and pull mechanisms of
the carrot and stick. After we get over the humbling and demoralizing
simplicity of this, we can learn a few valuable lessons. We can game
our own mechanisms and manipulate our Benthamite sovereigns. We can do
anything. It’s all to do with something the writer George Mack
called “Skinner’s Law.”

Continued here
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S3

"It's in our rivers and in our cups. There's no escape": the deadly
spread of salt water in Bangladesh
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Kidney disease is on the rise in coastal communities, where some have
no choice but to drink and cook with contaminated water

Continued here
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S4

Ten-gallon hits! Why country is the biggest pop music craze of 2024
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Beyoncé and Dua Lipa have swapped mirrorballs for rhinestones, while
new stars such as Shaboozey and Dasha are making hay with uptempo
hoedowns. Even the UK is enjoying its first rodeo – but can it last?

Continued here
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S5

The real reason it costs so much to go to a concert
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We can’t just blame Ticketmaster and scalpers.

Continued here
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S6

Iris Knobloch, the Cannes boss facing up to France's #MeToo moment -
FT (No paywall) [[link removed]}&lead=419599&emailid=4030&nl=daily]    
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The first woman at the helm of world’s biggest film festival must
steer it through a critical time for the industry

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S7

Has Europe already reached its demographic tipping point? - FT (No
paywall) [[link removed]}&lead=419599&emailid=4030&nl=daily]  
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The EU’s population is shrinking faster than expected, putting
strain on government finances and the bloc’s long-term prospects

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S8

How red Texas became a model for green energy - FT (No paywall)
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The state’s solar surge proves that the energy transition defies
politics

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S9

The war-crimes case against the leaders of Israel and Hamas is flawed
- The Economist (No paywall) [[link removed]}&lead=419599&emailid=4030&nl=daily]  
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Politics and diplomacy, not courts, are the key to ending violence and
starting two-state talks

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S10

Why paying women to have more babies won't work - The Economist (No
paywall) [[link removed]}&lead=419599&emailid=4030&nl=daily]    
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Economies must adapt to baby busts instead

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S11

Muscles in Knots? Here's How to Loosen Them Up.
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These tender bumps in your neck or back can be a pain, but a few
research-backed strategies can help to relieve discomfort.

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S12

How Exercise Strengthens Your Brain
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Physical activity improves cognitive and mental health in all sorts of
ways. Here’s why, and how to reap the benefits.

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S13

Taking Multiple Medications? You May Need to Scale Back.
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Many people in the United States are taking five or more prescription
drugs. That can lead to serious complications.

Continued here
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S14

What's it like to play Rafael Nadal on clay? We asked the players
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"It was no fun. No fun at all." Rafael Nadal is the ultimate
clay-court player. This is what facing him on his favorite surface
feels like

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S15

Opinion | How to Buy Yourself a Longer Life
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If price is no object, neither is death.

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S16

Opinion | We Haven't Hit Peak Populism Yet
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Americans have traded their faith in the American dream for the same
sour, populist mood as pretty much everybody else.

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S17

The Strangeness of Grief - The New Yorker (No paywall)
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V. S. Naipaul reckons with the different forms of loss.

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S18

Google's AI search feature suggested using glue to keep cheese
sticking to a pizza - Business Insider (No paywall)
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Google's AI Overviews feature for search results is under scrutiny
after users reported incorrect or dubious advice from its AI-generated
summaries.

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S19

How to Build 300,000 Airplanes in Five Years
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It’s no secret that the Allies won World War II on the back of the
U.S.’s enormous industrial output. Even before the U.S. entered the
war, the Americans provided hundreds of millions of dollars’ worth
of equipment to the Allies, and between 1938 and 1943 U.S.
manufacturing output tripled as production of munitions ramped up.
Over the course of the war the U.S. produced around 5,600 cargo ships,
80,000 landing craft, 2.4 million trucks, 2.6 million machine guns,
and 41 billion rounds of ammunition.

One of the most important elements in the “Arsenal of Democracy”
was aircraft. Over the course of the war the U.S. produced around
325,000 airplanes valued at roughly $46 billion ($800 billion in 2024
dollars). Not only is this more aircraft than what Germany, Japan, and
Italy combined produced during the war — it’s also more aircraft
than have been built for commercial transport in the entire history of
aviation.1

Continued here
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S20

"My songs spread like herpes": why did satirical genius Tom Lehrer
swap worldwide fame for obscurity?
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In the 1950s and 60s, his songs stunned and delighted listeners with
their irreverence, wit and nihilism. Then he gave it all up to teach
mathematics. Lehrer is still alive at 96 - so I went in search of
answers

Continued here
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S21

Cement recycling method could help solve one of the world’s biggest
climate challenges
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Concrete is the second-most-used material on the planet, after water,
and is responsible for approximately 7.5% of total anthropogenic CO₂
emissions. A scalable, cost-effective way of reducing concrete
emissions while meeting global demand is one of the world’s biggest
decarbonisation challenges.

The Cambridge researchers found that used cement is an effective
substitute for lime flux, which is used in steel recycling to remove
impurities and normally ends up as a waste product known as slag. But
by replacing lime with used cement, the end product is recycled cement
that can be used to make new concrete.

Continued here [[link removed]}&lead=419599&emailid=4030&nl=daily]

S22

The Power of Peer Groups (and How to Start One)
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A peer group is a group of professionals who meet on a regular basis
to confidentially share their current issues and exchange insights
that will help each member excel. Their benefits have been proven by
successful leaders and workers for centuries. If you want to form a
peer group of your own, take the following steps: Recruit the right
members: Try to form a group of six to 10 people with diverse personal
and professional backgrounds. Make sure you each respect one another,
and are committed to meeting regularly throughout the year. Set
guidelines. Agree upon how often you’ll meet, who will organize the
agenda for your meetings, as well as who will moderate and keep time.
Agree on values. Confidentiality, candor, empathy, and balance are
required for your group to establish an inclusive and productive
culture. Check in to keep up the momentum. Every few months, ask
members for feedback to learn if the group dynamic is still beneficial
for each member.

Continued here
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S23

All Business Strategies Fall into 4 Categories - Harvard Business
Review (No paywall) [[link removed]}&lead=419599&emailid=4030&nl=daily]  
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The problem with strategy frameworks is that although they can help
you determine whether an opportunity is attractive or whether a given
strategy is likely to work, they generally don’t help you in the
task of identifying the opportunity or crafting the strategy in the
first place. This article introduces a framework, built on an in-depth
analysis of the creativity literature, that aims to fill that gap by
providing a systematic approach to identifying potential strategies.
The framework categorizes all strategies into the following four
groups, from the least creative to the most creative: adapting an
existing industry strategy, combining different existing industry
strategies, importing strategies from other industries, and creating a
brand new strategy from scratch.

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S24

Signs Your Team Is Too Strong for Its Own Good - Harvard Business
Review (No paywall) [[link removed]}&lead=419599&emailid=4030&nl=daily]  
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Don’t let tribalism trump mission.

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S25

Scaling a Midsize Startup - Harvard Business Review (No paywall)
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The “mighty-middle” segment of startups falls between
venture-scale unicorns and small businesses. These startups aim for
valuations in the high single-digit to high tens of millions within
5-10 years, targeting midsize niches with significant growth
potential. Enabled by internet tools, global advertising, and
affordable tech, mighty-middle businesses often bootstrap, use
contractors, and require entrepreneurs to acquire diverse skills. They
offer a favorable risk-reward tradeoff, allowing founders to retain
control and start paying themselves earlier. Investors and
corporations find them attractive for their innovation and substantial
returns. But to support mighty-middle startups, tailored support is
required, emphasizing mentorship and showcasing successful mighty-
middle examples.

Continued here [[link removed]}&lead=419599&emailid=4030&nl=daily]

S26

Is fundamental science a victim of its own success?
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Some 500 years ago, there was one scientific phenomenon that was,
without controversy, extremely well-understood: the motion of the
celestial objects in the sky. The Sun rose in the east and set in the
west with a regular, 24 hour period. Its path in the sky rose higher
and the days grew longer until the summer solstice, while its path was
the lowest and shortest on the winter solstice. The stars exhibited
that same 24 hour period, as though the heavenly canopy rotated
throughout the night. The Moon migrated night-to-night relative to the
other objects by about 12° as it changed its phases, while the
planets wandered according to the geocentric rules of Ptolemy and,
later, refinements put forth by others.

For over 1000 years, this Earth-centered view of our Universe went
largely unchallenged, and became nearly universally accepted.

Continued here
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S27

Family stricken with rare brain worms after eating undercooked bear
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In the summer of 2022, a family gathered in South Dakota for a reunion
that included a special meal—kabobs made with the meat of a black
bear that one of the family members had "harvested" from northern
Saskatchewan, Canada, that May. Lacking a meat thermometer, the family
assessed the doneness of the dark-colored meat by eye. At first, they
accidentally served it rare, which a few family members noticed before
a decision was made to recook it. The rest of the reunion was
unremarkable, and the family members departed to their homes in
Arizona, Minnesota, and South Dakota.

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S28

Crooks plant backdoor in software used by courtrooms around the world
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A software maker serving more than 10,000 courtrooms throughout the
world hosted an application update containing a hidden backdoor that
maintained persistent communication with a malicious website,
researchers reported Thursday, in the latest episode of a supply-chain
attack.

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S29

What Monastic Mystics Got Right About Life
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Want to stay current with Arthur's writing? Sign up to get an email
every time a new column comes out.

An old saying commonly attributed to Mark Twain runs, "It ain't what
you don't know that gets you into trouble. It's what you know for sure
that just ain't so." Misinformationâor what some call "fake news"âis
clearly a huge problem in our society, leading to a great deal of
conflict. But this principle is, from my observation, also the biggest
obstacle facing every young adult starting out on a new life after
college graduation. Focusing on all the things you don't know yet is
easy. The greater problem is everything the world has told you about
your future that simply isn't true.

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S30

Russia's Psychological Warfare Against Ukraine
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"There is a battle going on between two worldviews, but the divisions
aren't geographical. They're in people's heads."

After months of struggle with little movement, the war in Ukraine may
be nearing a crucial point. The fight has not been going well for
Ukraine. With American aid stalled, tired fighters on the front lines
faced ammunition shortages just as Russia brought new sources of
recruits and weapons online.

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S31

Cows Have Almost Certainly Infected More Than Two People With Bird Flu
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It was bound to happen again. For the second time in two months, the
United States has confirmed a case of bird flu in a dairy worker
employed by a farm with H5N1-infected cows. "The only thing I'm
surprised about is that it's taken this long to get another confirmed
case," Steve Valeika, a veterinarian and an epidemiologist based in
North Carolina, told me.

The true case count is almost certainly higher. For weeks, anecdotal
reports of sick farmworkers have been trickling in from around the
nation, where H5N1 has been detected in dozens of herds in nine
states, according to federal counts. Testing among humans and animals
remains limited, and buy-in from farms is still spotty. The gap
between reality and what the government can measure is hindering the
world from realizing the full scope of the outbreak. And it may hamper
experts' ability to detect human-to-human spread, should that someday
occur. "I wouldn't be surprised if there have been dozens of cases at
this point," Valeika said.

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S32

What we gain by recognising the role of chance in life | Psyche Ideas
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At the Roulette Table in Monte Carlo (1892) by Edvard Munch. Courtesy
Munch Museum/Wikipedia

At the Roulette Table in Monte Carlo (1892) by Edvard Munch. Courtesy
Munch Museum/Wikipedia

Continued here
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S33

After Brain Injuries, Doctors and Families Should Take More Time With
Life Support Decisions, Research Finds
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A small study suggests some severe traumatic brain injury patients can
later recover a level of independence or return to their pre-injury
lives

When a patient suffers a severe traumatic brain injury, their loved
ones often face a difficult choice: Wait and see if the person can
make a recovery, or withdraw life support measures. In many hospitals,
doctors ask family members to make this decision within 72 hours of
the patient’s admission.

Continued here
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S34

What Happens in the Brain to Cause Depression? | Quanta Magazine
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For decades, the best drug therapies for treating depression, like
SSRIs, have been based on the idea that depressed brains don't have
enough of the neurotransmitter serotonin. Yet for almost as long, it's
been clear that simplistic theory is wrong. Recent research into the
true causes of depression is finding clues in other neurotransmitters
and the realization that the brain is much more adaptable than
scientists once imagined. Treatments for depression are being
reinvented by drugs like ketamine that can help regrow synapses, which
can in turn restore the right brain chemistry and improve whole body
health.

In this episode, John Krystal, a neuropharmacologist at the Yale
School of Medicine, shares the new findings in mental health research
that are revolutionizing psychiatric medication.

Continued here
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S35

The S-Matrix Is the Oracle Physicists Turn To in Times of Crisis |
Quanta Magazine
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Even without knowing exactly what goes on during a particle collision,
the "S-matrix" lets physicists assess the possible outcomes.

In 1943, the German physicist Werner Heisenberg distracted himself
from World War II by pondering a crisis in quantum theory. Predictions
about how particles should behave were occasionally giving
nonsensical, infinite results. These infinities led Heisenberg to
distrust the way quantum physics was depicting reality, and to expect
that a revolutionary new theory would eventually overthrow particle
physics and fix the problem. But even with no such theory at hand, he
realized, progress could still continue. The key was to focus on
unassailable facts that would survive no matter what new theory might
arise in the future.

Continued here
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