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Summer's almost here, and with it, a wave of fresh voices as we welcome new members to our Board of Directors! In new creative launches, Elmo teaches families about the power of laughter, “Love Has No Labels” shows that only love can conquer hate, and a former “Dance Moms” star leads important mental health conversations with friends. Also, on the blog, we’ve shared our experience using WebAR to drive campaign messaging, as well as a blog post with resources and tips to help employers support workplace mental health. Stick around as we continue to innovate and inspire change together! |
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Our Board of Directors Welcomes 23 New Members
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We are honored to welcome 23 esteemed senior marketing, media and business executives to our Board of Directors. Our new Board members will contribute their talents and insight to help address the most critical social issues facing our nation. Get to know our newest members! |
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Elmo Says Laughter Is the Key to Emotional Wellness for Kids
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In a heartwarming follow up to our “Hum” creative released in March, we are proud to partner again with Sesame Workshop to launch “Laugh”—new creative from our “Love, Your Mind” campaign to normalize mental health conversations for families. Created in collaboration with Huntsman Mental Health Institute, the new work, available in English and Spanish, features Elmo and friends encouraging kids to find the joy in laughter, which can develop a strong foundation for emotional well-being. Laugh along and watch the creative! |
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Love Conquers Hate in New Creative from “Love Has No Labels”
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In the latest addition to our Emmy-Award winning “Love Has No Labels” campaign, we highlight the impact of love in overcoming hate. Developed pro bono by R/GA, the new creative shows real instances of empathy, unity and allyship—offering a hopeful narrative amidst current division and escalating hate in America. Grounded in research that shows love overwhelmingly prevails over hate online, we’re reframing the conversation and spreading more love. See the creative today! |
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“Never Happens” Creative Targets Pediatric Vehicular Heatstroke
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In collaboration with the National Highway Traffic Safety Administration and pro bono creative agency Chemistry, we've launched powerful new creative to raise awareness about the dangers of hot vehicles this summer. In “Never Happens,” we highlight the preventable nature of pediatric vehicular heatstroke—the leading cause of non-crash, vehicle-related fatality for children 14 and younger. Through a series of vignettes, the creative gives parents and caregivers quick tips to remember before leaving a vehicle. Watch the creative! |
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Former “Dance Moms” Star Talks Mental Health in New Content Series
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To encourage peer-to-peer mental health conversations among teens and young adults, we are proud to partner with the American Foundation for Suicide Prevention and The Jed Foundation to launch “Capture the Convo,” a seven-part digital content series from our “Seize the Awkward” campaign. In her directorial debut, former “Dance Moms” star Nia Sioux and friends share their experiences with mental health and offer tips to safely check in on friends. This Mental Health Awareness Month and beyond, we’re committed to working with trusted messengers like Nia to create a safe space for young adults to have these important conversations. Check out the videos! |
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