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From the Editor's Desk
Acing Value-Based Sales
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Imagine that burst of enthusiasm when a senior executive unveils a plan that promises a significant and lasting impact on the organization’s financial performance. “Our new product creates more value for our customers than anything else on the market, and we should get paid accordingly,” they proudly declare. “If we measure and communicate that value precisely, then we can finally get the return we deserve.”
Continued here
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Tornado Pummels Wind Turbines in Iowa The damage was unusual, experts say, because turbines are built to withstand extreme weather. Iowa is a wind powerhouse, with thousands of turbines.
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