Massachusetts’ Atlas Distributing, Inc. is working together with their brewer partners
As on-premise and draft sales are in a decline, breweries and local distributors, like Atlas Distributing in Massachusetts, are working together to get beer to essential businesses such as grocery stores that are critical to breweries’ survival. “We’re expecting to lose money for the foreseeable future, but it will be offset by the trucks from Atlas and others, who pick up our beer and get it out to Worcester and the surrounding towns. They are our beating heart,” said Paul Wengender, founder of Greater Good Imperial Brewing Co., a local brewery. Distributors are a critical link in the supply chain, and Atlas’ trucks have not stopped rolling, as they continue to provide retailers with fresh beer. “We’re concerned about all our partner businesses,” said Jon Salois, vice president of sales at Atlas. “We certainly have not limited the products we sell. We’re representing the entire portfolio. We want to do the best thing for everyone involved: that the smallest brewery we have is available and continues to be in distribution throughout our entire market.”
Oklahoma distributor helping provide free meals for the service industry
Capital Distributing in Oklahoma is partnering with local restaurants for the “Food for Crews” program to provide free meals to thank service industry workers. Through a $14,000 donation, Capital Distributing is sponsoring 100 meals a day over the next couple weeks.
Some beers get better with age, and their flavors can get more complex over time. Check out this article with tips on how to create your very own beer cellar.
