From AAPC Webinars <[email protected]>
Subject Leaving Money Behind? Free Today: Optimize Your Media Buys
Date February 28, 2024 2:28 PM
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American Association of Political Consultants
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The recent Presidential primaries were faced with three Iowa TV stations wrestling with a blackout. Over $2M was spent by candidates and their associated Super PACs on stations that were not able to reach 15-20% of voters in these rural markets due to the blackout.
 
Find out more about how broadcaster blackouts can impact your overall voter reach and media buying strategies.

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