Friend, I had to reach out once again to make sure you saw my previous note. I'm hoping you'll make your first gift before time runs out on our Double the Love Match Challenge tomorrow. We're close to meeting our $150,000 goal, but we're not there yet. Please say that we can count on you to join the fight with a gift that can go TWICE as far to help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. If you've been waiting for the right moment to show your love and make your generous first gift, THIS IS IT. It's incredibly special to have the chance for your gift to make 2X the impact for even more research and support services, so please join us in this fight for a healthier future by midnight tomorrow. Sincerely, Michael Reich Chief Marketing Officer ---------- Forwarded message ---------- From: Michael Reich, Alzheimer's Association Sent: Tuesday, February 13, 2024 To: You Subject: ⏳The next 24 hours are critical

Hurry, our Double the Love Match Challenge ends tomorrow.

Dear Friend, A dozen red roses for Valentine's Day costs, on average, over $42 — however, with that same amount, you can make a lasting impact on the health, future and lives of those affected by Alzheimer's disease. A gift to help end Alzheimer's disease is truly a gift of love. Please support the Alzheimer's Association today with a generous Valentine's Day first gift during our Double the Love Match Challenge. Between now and tomorrow, February 14, you can have 2X the impact on accelerating vital research and helping to provide quality care and support, thanks to a generous supporter who wishes to remain anonymous. They've pledged a $150,000 gift to the Association to advance Alzheimer's research and have offered to match your gift during this challenge — if we can raise that same amount by February 14. Please act fast — our Double the Love Match Challenge ends tomorrow on Valentine's Day. When we think about the risk of Alzheimer's, we often think of the statistics. Today, there are more than 6 million people living with Alzheimer's in the United States and more than 50 million worldwide. These numbers are expected to skyrocket to a projected 13 million and 152 million, respectively, by 2050 — an alarming rate that will put more lives at risk and increase the financial and emotional strain on families and caregivers. However, when Alzheimer's affects someone we love, it isn't about statistics at all. It's about the pain of seeing the person you care so much about slip away from you and feeling powerless to change that. But you aren't powerless. And you're not alone. We're in this fight together until the day we realize our vision of a world without Alzheimer's and all other dementia. That's why I'm asking you — with the greatest urgency — to join the fight by responding with your first gift right now. Your gift today can still go TWICE as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. An investment in research and care and support can help to achieve a healthier and more hopeful future. Supporting our Double the Love Match Challenge truly is an act of love. With deep appreciation, Michael Reich Chief Marketing Officer P.S. There are so many ways to show love, and giving generously can be one of them. Please don't wait a moment longer to make a first gift that can go twice as far to advance research and provide care and support during our Double the Love Match Challenge. Thank you for understanding the urgency of this request.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2024 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.

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