Dear friend,

I know it’s late, but I needed to bring this email to the top of your inbox. As I was pulling our final report on GivingTuesday fundraising, I noticed we’re still $1,856 behind!

It’s really coming down to the wire. Can I count on you to pitch in? Remember your gift will be MATCHED if you give before midnight tonight!
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Thanks for your support friend.

Helen Lucey
Senior Director Digital Strategies, EWG



---------- Original Message ----------
To: [email protected]
From: Maura Walsh, EWG
Date: Tuesday, Nov 28, 2023
Subject: Are you the one, friend?

Environmental Working Group
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Double Your Impact - Giving Tuesday - Help us reach our $100k goal, donate before midnight tonight and your gift will be matched! - DONATE NOW
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Hi friend,

There are just four hours left of the biggest fundraising day of 2023 and EWG is dangerously close to falling short of its goal.

What we raise by midnight is critical to funding the science-based research you rely on to make the best choice for your family. We’re on the cusp of reaching our target – only $7,305 left to raise. We estimate that if 487 more supporters like you donate just $15 before midnight, we can close the gap.
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I noticed you hadn’t yet had a chance to donate to our GivingTuesday campaign. Can I count on you to be one of the 487 who step up with a donation?

Your support is crucial, friend, so please make a donation. It will only take a minute, and every dollar counts.
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Any amount you can spare will make a difference. As a reminder: All gifts made today are MATCHED. But don’t delay – this special GivingTuesday matching opportunity ends in just four hours.

As always, thank you for being an integral part of the EWG community, friend!

Maura Walsh
Executive VP, Marketing & Communications, EWG

P.S. If you made a gift recently and I missed it, my apologies! Thank you so much for your generosity.


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