From The Ad Council <[email protected]>
Subject The Mental Health Revolution
Date October 27, 2023 5:53 PM
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OCTOBER 2023 =20

As part of our ongoing Mental Health Initiative aimed at fostering open con=
versations on mental health across communities, we are proud to introduce g=
roundbreaking new creative for two campaigns that are reshaping the way we =
discuss this critical issue. With "Love, Your Mind," we=E2=80=99ve partnere=
d with the Huntsman Mental Health Institute to address the challenges faced=
by millions of adults nationwide. In collaboration with the Jed Foundation=
, the American Foundation for Suicide Prevention, and Grammy-award winner M=
egan Thee Stallion, we shared new creative from our Seize the Awkward campa=
ign designed to encourage candid discussions with friends about mental heal=
th among young adults. Through the power of partnerships, we are working to=
provide the support and resources needed to normalize mental health conver=
sations in our country.=20
=
=20
Love, Your Mind: A Powerful Partnership for Mental Health

=20
Currently, there are nearly 70 million adults across the country likely to =
experience mental health challenges while also holding attitudes and belief=
s that may discourage them from seeking help. To address this massive crisi=
s, we partnered with the Huntsman Mental Health Institute to create =E2=80=
=9CLove, Your Mind=E2=80=9D=E2=80=94a powerful platform designed to break t=
he barriers of stigma and shame that prevent adults from seeking support. W=
ith content available in English and Spanish, the creative spotlights the u=
nique challenges faced by Black and Hispanic men. Together, we can create a=
more open, accepting and proactive society=E2=80=94ensuring that everyone =
recognizes that one of the most important relationships they can nurture is=
with their mind. Learn more about this exciting new campaign effort!

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Megan Thee Stallion: =E2=80=9CIt=E2=80=99s Okay to Not be Okay=E2=80=9D=C2=
=A0 =20

In a powerful collaboration with the Jed Foundation and the American Founda=
tion for Suicide Prevention, we teamed up with Grammy-award winner Megan Th=
ee Stallion to encourage young adults to talk openly about their mental hea=
lth. In =E2=80=9CCheck In On Your Friends,=E2=80=9D the latest creative fro=
m our Seize the Awkward campaign, Megan discusses the pressure to be strong=
and the importance of peer-to-peer support, reminding young people that =
=E2=80=9CIt=E2=80=99s okay to not be okay.=E2=80=9D With 76% of young adult=
s turning to peers during crises, our campaign equips them with accessible =
resources to initiate these discussions and recognize signs of a friend in =
need. Take a look at our inspiring new creative and hear from Megan as she =
shares her own journey of overcoming mental health challenges.

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Heartwarming New Creative Highlights Real Stories of =E2=80=9CParents Adopt=
ed=E2=80=9D

In "Parents Adopted," the latest addition to our Adoption from Foster Care =
campaign, real adoptive families share their stories=E2=80=94highlighting t=
he joy and fulfillment adoption brings to both parents and teens. Developed=
in partnership with the U.S. Department of Health and Human Services, the =
Administration for Children and Families and AdoptUSKids, the new creative =
was designed to inspire prospective parents to provide loving homes to teen=
agers awaiting adoption from foster care. Despite being the largest age gro=
up in need of adoption, teens face lower adoption rates than younger childr=
en. In response, our campaign aims to reshape the narrative by highlighting=
the significant role teenagers play in selecting their adoptive families. =
=
=20
=20
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=E2=80=9CTear the Paper Ceiling=E2=80=9D Celebrates One Year of Empowering =
Skilled Workers =20

Just over a year ago, we launched our Tear the Paper Ceiling campaign=E2=80=
=94a partnership powered by Opportunity at Work and a dedicated coalition t=
o shatter the invisible barrier that holds back more than 70 million worker=
s who are Skilled Through Alternate Routes (STARs), rather than degrees. Wi=
th over 1.3 million visitors to the campaign website, and the commitment of=
61 corporate and nonprofit organizations to tear the paper ceiling, we're =
committed to addressing the disparities in today=E2=80=99s workforce. Our T=
ear the Paper Ceiling art installation, created by artist Samuelle Green, p=
rovides additional opportunities for us to raise awareness. The installatio=
n vividly illustrates the concept of the =E2=80=9Cpaper ceiling=E2=80=9D an=
d has been featured at high-profile events like Cannes, the Consumer Electr=
onics Show, and most recently, Advertising Week New York.=20

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=20


Roundup: =20

- On our blog, check out our recap of Advertising Week New York and uncover=
the key themes and creative innovations that are reshaping the future of o=
ur industry.

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- In an interview with Amazon's Creative Director, Sara Wald, she discusses=
how Amazon and the Ad Council leveraged technology and inclusive marketing=
to develop an innovative mental health tool, connecting parents and teens =
through music. =20

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=20


The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

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tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7GxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCRc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
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}
/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
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unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
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/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
U+01A0-01A1, U+01AF-01B0, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfChc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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} </style>
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<style type=3D"text/css">
.layout-body .hide-on-desktop,
.layout-body .hide-on-desktop table,
.layout-body .hide-on-desktop td,
.layout-body .hide-on-desktop tr,
.layout-body .hide-on-desktop a,
.layout-body .hide-on-desktop span,
.layout-body .hide-on-desktop p,
.layout-body .hide-on-desktop div {background-color: transparen=
t !important;display: none !important;max-height: 0 !important;line-height:=
0 !important;mso-hide:all !important; margin: 0 !important; padding: 0 !im=
portant; height: 0 !important;}
</style>
<![endif]-->
<!--[if gt mso 14]>
<style type=3D"text/css" media=3D"all">
/* Outlook 2013 weird horizontal lines fix */
tr {line-height: 0px; border-collapse: collapse;}
</style>
<![endif]-->
</head>
<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Shaping the =
future of mental health, today.</p><div style=3D"display:none;max-height:0p=
x;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847=
; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847;</div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col class=3D"align-center-column" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col class=3D"align-center-column" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"62f65ce9-68e4-4f26-ae=
da-74dd0d243703">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"62f65ce9-68e4=
-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzUxODk1NTUS1&kn=3D11&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUyNDM4MDg2=
NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35189555/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize&#x3D;255px%3A75px&" alt=3D"Ad Council C=
reate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:2=
55px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &n=
bsp; &nbsp; &nbsp; OCTOBER 2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>As par=
t of our ongoing Mental Health Initiative aimed at fostering open conversat=
ions on mental health across communities, we are proud to introduce groundb=
reaking new creative for two campaigns that are reshaping the way we discus=
s this critical issue. With "Love, Your Mind," we=E2=80=99ve partnered with=
the Huntsman Mental Health Institute to address the challenges faced by mi=
llions of adults nationwide. In collaboration with the Jed Foundation, the =
American Foundation for Suicide Prevention, and Grammy-award winner Megan T=
hee Stallion, we shared new creative from our Seize the Awkward campaign de=
signed to encourage candid discussions with friends about mental health amo=
ng young adults. Through the power of partnerships, we are working to provi=
de the support and resources needed to normalize mental health conversation=
s in our country.</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"LoveYourMindCreative" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D23&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35189555/9fe236f4-917=
f-438b-b4e5-3e1697827ee3.jpg?resize&#x3D;640px%3A360px&" alt=3D"Love, Your =
Mind: A Powerful Partnership for Mental Health" border=3D"0" style=3D"widt=
h:100%;display:block;max-width:640px!important;" width=3D"640"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Love, Your Mind: A Powerful Partnership for Mental Hea=
lth</strong></span></h1></div>
</td>
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</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>Curren=
tly, there are nearly 70 million adults across the country likely to experi=
ence mental health challenges while also holding attitudes and beliefs that=
may discourage them from seeking help. To address this massive crisis, we =
partnered with the Huntsman Mental Health Institute to create =E2=80=9CLove=
, Your Mind=E2=80=9D=E2=80=94a powerful platform designed to break the barr=
iers of stigma and shame that prevent adults from seeking support. With con=
tent available in English and Spanish, the creative spotlights the unique c=
hallenges faced by Black and Hispanic men. Together, we can create a more o=
pen, accepting and proactive society=E2=80=94ensuring that everyone recogni=
zes that one of the most important relationships they can nurture is with t=
heir mind. <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"htt=
p://links.mail1.spopessentials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D1&r=3DNDYyN=
TQxMDI1Njk3S0&b=3D0&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" name=3D"LoveYourMin=
dCampaign" data-key=3D"a0362785-8424-489f-8824-50004c02a6ae:66d03222-9646-=
45d9-941d-99dd82ac42fc" target=3D"_blank" rel=3D"noopener noreferrer noopen=
er noreferrer noopener noreferrer noopener noreferrer"><strong><u>Learn mor=
e about this exciting new campaign effort</u></strong></a>!</p></div>
</td>
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</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
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</table>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Meg TheeStallionCampaign" href=3D"[link removed]
essentials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D12&r=3DNDYyNTQxMDI1Njk3S0&b=3D0=
&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35189555/095204c4-58c=
8-4fab-8dd5-bb11c81f2db2.jpg?resize&#x3D;640px%3A270px&" alt=3D"Megan Thee =
Stallion: =E2=80=9CIt=E2=80=99s Okay to Not be Okay=E2=80=9D " border=3D"0=
" style=3D"width:100%;display:block;max-width:640px!important;" width=3D"64=
0"/>
</a>
</td>
</tr>
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</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Megan Thee Stallion: =E2=80=9CIt=E2=80=99s Okay to Not=
be Okay=E2=80=9D&nbsp;</strong></span></h1></div>
</td>
</tr>
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</div>

</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In a powerful co=
llaboration with the Jed Foundation and the American Foundation for Suicide=
Prevention, we teamed up with Grammy-award winner Megan Thee Stallion to e=
ncourage young adults to talk openly about their mental health. In =E2=80=
=9CCheck In On Your Friends,=E2=80=9D the latest creative from our Seize th=
e Awkward campaign, Megan discusses the pressure to be strong and the impor=
tance of peer-to-peer support, reminding young people that =E2=80=9CIt=E2=
=80=99s okay to not be okay.=E2=80=9D With 76% of young adults turning to p=
eers during crises, our campaign equips them with accessible resources to i=
nitiate these discussions and recognize signs of a friend in need. Take a l=
ook at our </span><a style=3D"color:#1b78a0;text-decoration:underline" href=
=3D"[link removed]
=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" name=3D"Ins=
piringNewCreative" data-key=3D"89f7e8cc-583a-438b-878f-9d83aa1c9538:20f61b=
8f-e223-4ed4-ab80-a1840a78b062" target=3D"_blank" rel=3D"noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer"><span style=3D"font-fa=
mily:'roboto' , sans-serif;font-size:16px"><strong>inspiring new creative</=
strong></span></a><span style=3D"font-family:'roboto' , sans-serif;font-siz=
e:16px"> and hear from Megan as she shares her own journey of overcoming me=
ntal health challenges.</span></p></div>
</td>
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</td>
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</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AdoptATeenCreative" href=3D"[link removed]
ials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D8&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMj=
UyNDM4MDg2NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35189555/8c150714-cb6=
d-473c-8c22-49e5f08e2a1c.jpg?" alt=3D"Heartwarming New Creative Highlights =
Real Stories of =E2=80=9CParents Adopted=E2=80=9D" border=3D"0" style=3D"w=
idth:100%;display:block;max-width:100%!important;" width=3D"640"/>
</a>
</td>
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</td>
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</table>
</td>
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=20
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><strong>Heartwarming New Creative Highlights Real Stories of =E2=
=80=9CParents Adopted=E2=80=9D</strong></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
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</td>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">In "Parents Adop=
ted," the latest addition to our Adoption from Foster Care campaign, </span=
><a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D5&r=3DNDYyNTQxMDI1Njk=
3S0&b=3D0&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" name=3D"ParentsAdopted" data=
-key=3D"a850e618-ea25-4d16-a986-9664ad405752:726f9341-eab7-446c-a927-e4830d=
5588f2" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer noopener nor=
eferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans-ser=
if;font-size:16px"><strong><u>real adoptive families share their stories</u=
></strong></span></a><span style=3D"font-family:'roboto' , sans-serif;font-=
size:16px">=E2=80=94highlighting the joy and fulfillment adoption brings to=
both parents and teens. Developed in partnership with the U.S. Department =
of Health and Human Services, the Administration for Children and Families =
and AdoptUSKids, the new creative was designed to inspire prospective paren=
ts to provide loving homes to teenagers awaiting adoption from foster care.=
Despite being the largest age group in need of adoption, teens face lower =
adoption rates than younger children. In response, our campaign aims to res=
hape the narrative by highlighting the significant role teenagers play in s=
electing their adoptive families.</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"TearthePaperCeiling_IMG" href=3D"[link removed]
ssentials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D25&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&=
j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35189555/53941683-9cd=
e-4d60-9c6c-aafee62582e6.jpg?resize&#x3D;640px%3A270px&" alt=3D"=E2=80=9CTe=
ar the Paper Ceiling=E2=80=9D Celebrates One Year of Empowering Skilled Wor=
kers" border=3D"0" style=3D"width:100%;display:block;max-width:640px!impor=
tant;" width=3D"640"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>=E2=80=9CTear the Paper Ceiling=E2=80=9D Celebrates On=
e Year of Empowering Skilled Workers</strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif;font-size:16px">Just over a year=
ago, we launched our Tear the Paper Ceiling campaign=E2=80=94a partnership=
powered by Opportunity at Work and a dedicated coalition to </span><a styl=
e=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
opessentials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=
=3D0&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" name=3D"TearthePaperCeilingHTML" =
data-key=3D"ef152e86-dd69-45e5-ba27-8aa72ae434e3:f4ca0b0d-9d64-4fe1-87f2-01=
5d1756c3c1" target=3D"_blank" rel=3D"noopener noreferrer noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer"><span style=3D"font-family:'roboto' , sans=
-serif;font-size:16px"><strong>shatter the invisible barrier that holds bac=
k more than 70 million workers</strong></span></a><span style=3D"font-famil=
y:'roboto' , sans-serif;font-size:16px"> who are Skilled Through Alternate =
Routes (STARs), rather than degrees. With over 1.3 million visitors to the =
campaign website, and the commitment of 61 corporate and nonprofit organiza=
tions to tear the paper ceiling, we're committed to addressing the disparit=
ies in today=E2=80=99s workforce. Our Tear the Paper Ceiling art installati=
on, created by artist Samuelle Green, provides additional opportunities for=
us to raise awareness. The installation vividly illustrates the concept of=
the =E2=80=9Cpaper ceiling=E2=80=9D and has been featured at high-profile =
events like Cannes, the Consumer Electronics Show, and most recently, Adver=
tising Week New York.&nbsp;</span></p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; line-height:20px;"> <!=
--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"62f65ce9-6=
8e4-4f26-aeda-74dd0d243703">
<div>
<table data-content-item-id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"62f65ce9-68e4-4f26-aeda-74dd0d243703" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>O=
n our blog, check out our <a style=3D"color:#1b78a0;text-decoration:underli=
ne" href=3D"[link removed]
n=3D9&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" name=
=3D"RecapAdWeekNY" data-key=3D"9dc2107f-8ba6-44f1-9518-e6303bceb08b:1a9dd4=
9a-114c-4194-bd78-67f38bbd1736" target=3D"_blank" rel=3D"noopener noreferre=
r noopener noreferrer noopener noreferrer noopener noreferrer noopener nore=
ferrer noopener noreferrer noopener noreferrer noopener noreferrer noopener=
noreferrer noopener noreferrer noopener noreferrer"><strong><u>recap of Ad=
vertising Week New York</u></strong></a> and uncover the key themes and cre=
ative innovations that are reshaping the future of our industry.</li><li>In=
an <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
ks.mail1.spopessentials1.com/ctt?ms=3DMzUxODk1NTUS1&kn=3D6&r=3DNDYyNTQxMDI1=
Njk3S0&b=3D0&j=3DMjUyNDM4MDg2NAS2&mt=3D1&rt=3D0" name=3D"InterviewAmazon" =
data-key=3D"6086873e-8021-43eb-8117-33cb05318284:2b7d4d54-a794-4529-87d4-fe=
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irector</strong></a>, Sara Wald, she discusses how Amazon and the Ad Counci=
l leveraged technology and inclusive marketing to develop an innovative men=
tal health tool, connecting parents and teens through music.</li></ul></div=
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OCTOBER 2023

As part of our ongoing Mental Health Initiative aimed at fostering open conversations on mental health across communities, we are proud to introduce groundbreaking new creative for two campaigns that are reshaping the way we discuss this critical issue. With "Love, Your Mind," we’ve partnered with the Huntsman Mental Health Institute to address the challenges faced by millions of adults nationwide. In collaboration with the Jed Foundation, the American Foundation for Suicide Prevention, and Grammy-award winner Megan Thee Stallion, we shared new creative from our Seize the Awkward campaign designed to encourage candid discussions with friends about mental health among young adults. Through the power of partnerships, we are working to provide the support and resources needed to normalize mental health conversations in our country.

Love, Your Mind: A Powerful Partnership for Mental Health


Currently, there are nearly 70 million adults across the country likely to experience mental health challenges while also holding attitudes and beliefs that may discourage them from seeking help. To address this massive crisis, we partnered with the Huntsman Mental Health Institute to create “Love, Your Mind”—a powerful platform designed to break the barriers of stigma and shame that prevent adults from seeking support. With content available in English and Spanish, the creative spotlights the unique challenges faced by Black and Hispanic men. Together, we can create a more open, accepting and proactive society—ensuring that everyone recognizes that one of the most important relationships they can nurture is with their mind. Learn more about this exciting new campaign effort!

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Megan Thee Stallion: “It’s Okay to Not be Okay” 

In a powerful collaboration with the Jed Foundation and the American Foundation for Suicide Prevention, we teamed up with Grammy-award winner Megan Thee Stallion to encourage young adults to talk openly about their mental health. In “Check In On Your Friends,” the latest creative from our Seize the Awkward campaign, Megan discusses the pressure to be strong and the importance of peer-to-peer support, reminding young people that “It’s okay to not be okay.” With 76% of young adults turning to peers during crises, our campaign equips them with accessible resources to initiate these discussions and recognize signs of a friend in need. Take a look at our inspiring new creative and hear from Megan as she shares her own journey of overcoming mental health challenges.

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Heartwarming New Creative Highlights Real Stories of “Parents Adopted”

In "Parents Adopted," the latest addition to our Adoption from Foster Care campaign, real adoptive families share their stories—highlighting the joy and fulfillment adoption brings to both parents and teens. Developed in partnership with the U.S. Department of Health and Human Services, the Administration for Children and Families and AdoptUSKids, the new creative was designed to inspire prospective parents to provide loving homes to teenagers awaiting adoption from foster care. Despite being the largest age group in need of adoption, teens face lower adoption rates than younger children. In response, our campaign aims to reshape the narrative by highlighting the significant role teenagers play in selecting their adoptive families.

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“Tear the Paper Ceiling” Celebrates One Year of Empowering Skilled Workers

Just over a year ago, we launched our Tear the Paper Ceiling campaign—a partnership powered by Opportunity at Work and a dedicated coalition to shatter the invisible barrier that holds back more than 70 million workers who are Skilled Through Alternate Routes (STARs), rather than degrees. With over 1.3 million visitors to the campaign website, and the commitment of 61 corporate and nonprofit organizations to tear the paper ceiling, we're committed to addressing the disparities in today’s workforce. Our Tear the Paper Ceiling art installation, created by artist Samuelle Green, provides additional opportunities for us to raise awareness. The installation vividly illustrates the concept of the “paper ceiling” and has been featured at high-profile events like Cannes, the Consumer Electronics Show, and most recently, Advertising Week New York.

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Roundup:

- On our blog, check out our recap of Advertising Week New York and uncover the key themes and creative innovations that are reshaping the future of our industry.

[link removed]


- In an interview with Amazon's Creative Director, Sara Wald, she discusses how Amazon and the Ad Council leveraged technology and inclusive marketing to develop an innovative mental health tool, connecting parents and teens through music.

[link removed]




The Ad Council
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