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CREATE+CHANGE AUGUST 2023 =20

From inspiring conversations to exciting new creative, this has been a busy=
summer at the Ad Council. Our friends and partners at the Huntsman Mental =
Health Institute stopped by our summer summit to discuss the importance of =
our multiyear mental health initiative. New creative for our emergency prep=
aredness and Alzheimer=E2=80=99s campaigns reinforce our commitment to serv=
e specific communities and identities. We=E2=80=99ve also submitted 13 pote=
ntial panels to SXSW, an annual conference and festival hosted in Austin, T=
exas that celebrates innovations in tech, media, education, music and cultu=
re. Vote for your favorites now and come see us in Austin!=20

The Ad Council and FEMA Team with Miraculous=E2=84=A2 for Youth Emergency P=
reparedness Initiative

Our latest creative features international superheroes Ladybug and Cat Noir=
, showing that effective disaster planning and response isn=E2=80=99t just =
for superheroes. In the recently released movie from ZAG HEROEZ, Miraculous=
=E2=84=A2 - Tales of Ladybug and Cat Noir, the heroes save their city from =
evil forces while sharing critical emergency preparedness information with =
children and families. The launch is an extension of our partnership with F=
EMA on the Ready Campaign=E2=80=94a joint effort to educate and empower Ame=
rican families to prepare for disasters like earthquakes, tornadoes, floods=
and wildfires.=20

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AI Insights and Mental Health Awareness: Highlights from Our Summer Summit

For our inspiring summer summit, the Ad Council teams got together in New Y=
ork and virtually to share key learnings, listen to insightful discussions,=
and strengthen our collective vision for the months ahead. Anomaly=E2=80=
=99s Chris Neff shared valuable findings and trends on artificial intellige=
nce, while our partners at the Huntsman Mental Health Institute, David Hunt=
sman and Dr. Mark Rapaport, engaged in a compelling and emotional conversat=
ion about mental health and our multiyear Mental Health Initiative. Special=
thanks to our moderators, the Ad Council=E2=80=99s Ariba Jahan and Heidi A=
rthur, for steering these impactful dialogues. Check out all the summit hig=
hlights!

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New Creative Highlights Early Signs of Alzheimer=E2=80=99s in Hispanic Comm=
unities

Did you know Latinos are 1.5 times more likely than non-Hispanic whites to =
develop Alzheimer=E2=80=99s disease? Due to systemic and cultural barriers =
that make access to diagnosis more challenging, early signs of cognitive ch=
ange typically go unnoticed or undiscussed in Hispanic families=E2=80=94and=
too often a diagnosis happens only in a moment of crisis. To address this,=
we=E2=80=99ve partnered with the Alzheimer=E2=80=99s Association and creat=
ive agency Lopez Negrete Communications to launch =E2=80=9CSome Things Come=
with Age,=E2=80=9D new creative designed to increase early detection of A=
lzheimer=E2=80=99s and other dementias within the Hispanic community. Offer=
ed in both English and Spanish, the creative celebrates the beauty of aging=
while educating audiences about potential Alzheimer's indicators.

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Your Vote Can Decide Which Ad Council Panels Hit the Stage at SXSW 2024

We=E2=80=99re excited to present our proposed topics for the 2024 SXSW line=
up=E2=80=94from generative AI to building impactful mental health campaigns=
, we want to talk about how we address our country=E2=80=99s most pressing =
issues, but we need your help. Use the SXSW Panel Picker to vote for your f=
avorites today!

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Roundup:

=E2=80=A2=09A new report from the Ad Council Research Institute and the Joy=
ce Foundation shares new data to reduce gun violence in the U.S. By identif=
ying key attitudes toward extreme risk protection orders, we can provide lo=
cal and national organizations with tools to increase awareness and underst=
anding of these laws and prevent gun violence.

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=E2=80=A2=09Meet Upworthy=E2=80=99s Kiron Chakraborty, our newest Champion =
for Good and the creative force behind the latest videos from our Belonging=
Begins with Us campaign. Learn more about his inspiring journey and delve =
into the deeply personal significance of his work in this exclusive feature=
.

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=E2=80=A2=09Discover how Gen Z's influence and values are reshaping campaig=
ns across industries=E2=80=94and learn how healthcare initiatives reaching =
this generation can address critical issues like substance use disorders th=
rough personalized, convenient and trustworthy strategies.

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=E2=80=A2=09Explore the untapped marketing opportunities of Roblox and the =
ways brands are currently leveraging its community to deliver impactful cam=
paigns.

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=E2=80=A2=09Learn more about Mindshare's "Good Growth" principle and how i=
t fuels media agencies to make a real difference=E2=80=94investing thoughtf=
ully in media, syncing brand values with ad spending, and putting a human t=
ouch on impact.


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The Ad Council
815 Second Avenue, 9th Floor
New York, NY 10017

=C2=A0Opt Out=20

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Privacy Policy

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Terms of Use

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/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu7GxKKTU1Kvnz.woff2) format('woff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
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}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 400;
font-display: block;
src: local('Roboto'), local('Roboto-Regular'), url([link removed]
tatic.com/s/roboto/v20/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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}
/* cyrillic-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCRc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0460-052F, U+1C80-1C88, U+20B4, U+2DE0-2DFF, U+A64=
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}
/* cyrillic */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfABc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
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/* greek-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCBc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+1F00-1FFF;
}
/* greek */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0370-03FF;
}
/* vietnamese */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfCxc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, =
U+01A0-01A1, U+01AF-01B0, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfChc4AMP6lbBP.woff2) format('wo=
ff2');
unicode-range: U+0100-024F, U+0259, U+1E00-1EFF, U+2020, U+20A0-20A=
B, U+20AD-20CF, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Roboto';
font-style: normal;
font-weight: 700;
font-display: block;
src: local('Roboto Bold'), local('Roboto-Bold'), url([link removed]
gstatic.com/s/roboto/v20/KFOlCnqEu92Fr1MmWUlfBBc4AMP6lQ.woff2) format('woff=
2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C=
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212, U+2215, U+FEFF, U+FFFD;
} </style>
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<style key=3D"3" type=3D"text/css">
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<style type=3D"text/css">
.layout-body .hide-on-desktop,
.layout-body .hide-on-desktop table,
.layout-body .hide-on-desktop td,
.layout-body .hide-on-desktop tr,
.layout-body .hide-on-desktop a,
.layout-body .hide-on-desktop span,
.layout-body .hide-on-desktop p,
.layout-body .hide-on-desktop div {background-color: transparen=
t !important;display: none !important;max-height: 0 !important;line-height:=
0 !important;mso-hide:all !important; margin: 0 !important; padding: 0 !im=
portant; height: 0 !important;}
</style>
<![endif]-->
<!--[if gt mso 14]>
<style type=3D"text/css" media=3D"all">
/* Outlook 2013 weird horizontal lines fix */
tr {line-height: 0px; border-collapse: collapse;}
</style>
<![endif]-->
</head>
<body class=3D"layout-body" style=3D"background-color:#ebebeb;">
<div id=3D"mktcloud-preheader" key=3D"preheader" style=3D"display:none;max-=
height:0px;overflow:hidden;"><p id=3D"mktcloud-preheader-text">Superheroes =
teach disaster prep in partnership with FEMA.</p><div style=3D"display:none=
;max-height:0px;overflow:hidden;">&#847; &#847; &#847; &#847; &#847; &#847;=
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#84=
7; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#=
847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; =
&#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847=
; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#8=
47; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &#847; &=
#847; &#847; &#847; &#847; &#847; &#847; &#847;</div></div>
<table class=3D"layout-table" key=3D"3" align=3D"center" style=3D"table-lay=
out:fixed;height:auto;width:100% !important;background-color:#ebebeb;" cell=
spacing=3D"0" cellpadding=3D"0">
<colgroup class=3D"displayNone" key=3D"1">
<col width=3D"50%" key=3D"0">
<col width=3D"107px" key=3D"1">
<col width=3D"107px" key=3D"2">
<col width=3D"107px" key=3D"3">
<col width=3D"107px" key=3D"4">
<col width=3D"107px" key=3D"5">
<col width=3D"107px" key=3D"6">
<col width=3D"50%" key=3D"7">
</colgroup>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-top:0px;padding-left:0px;padding-right:0px; =
background-color:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-82=
23-bb67dd3fce30">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;background-color:transparent;" data-content-item-id=3D"d77831e9-cf26=
-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-left:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-left:0px; background-color:#ffffff;
" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:320px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AC logo" href=3D"[link removed]
tt?ms=3DMzUwMzkxNzAS1&kn=3D13&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwOTE0=
MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35039170/1cdbe420-0de=
f-4355-ab77-834d18b6b492.png?resize&#x3D;255px%3A75px" alt=3D"Ad Council Cr=
eate + Change" border=3D"0" style=3D"width:100%;display:block;max-width:25=
5px!important;" width=3D"255"/>
</a>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"3" width=3D"320" valign=3D"top" style=3D"width:320px; height:100%;vert=
ical-align:top;padding-right:0px; background-color:#ffffff;
">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"3" valign=3D"top" style=3D"width:320px; height:100%;verti=
cal-align:top;padding-right:0px; background-color:#ffffff;
" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width:32=
0px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:10px;padding-bottom:10px;padding-left:10px;padd=
ing-right:10px;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:10px=
;padding-top:50px;padding-bottom:10px;padding-left:10px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #000000;background-=
color:transparent;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #000000;background-color:tra=
nsparent;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p styl=
e=3D"text-align:center">AUGUST 2023</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>From i=
nspiring conversations to exciting new creative, this has been a busy summe=
r at the Ad Council. Our friends and partners at the Huntsman Mental Health=
Institute stopped by our summer summit to discuss the importance of our mu=
ltiyear mental health initiative. New creative for our emergency preparedne=
ss and Alzheimer=E2=80=99s campaigns reinforce our commitment to serve spec=
ific communities and identities. We=E2=80=99ve also submitted 13 potential =
panels to SXSW, an annual conference and festival hosted in Austin, Texas t=
hat celebrates innovations in tech, media, education, music and culture. Vo=
te for your favorites now and come see us in Austin!</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
</table>
</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"Miraculous" href=3D"[link removed]
m/ctt?ms=3DMzUwMzkxNzAS1&kn=3D1&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwOT=
E0MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35039170/e7f08dcc-71a=
2-4ea2-ad0f-faf066974993.jpg?resize&#x3D;640px%3A288px" alt=3D"The Ad Counc=
il and FEMA Team with Miraculous=E2=84=A2 for Youth Emergency Preparedness =
Initiative" border=3D"0" style=3D"width:100%;display:block;max-width:640px=
!important;" width=3D"640"/>
</a>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>The Ad Council and FEMA Team with Miraculous=E2=84=A2 =
for Youth Emergency Preparedness Initiative</strong></span></h1></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
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<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 140%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.4;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>Our la=
test creative features international superheroes Ladybug and Cat Noir, show=
ing that effective disaster planning and response isn=E2=80=99t just for su=
perheroes. In the recently released movie from ZAG HEROEZ, <i><strong>Mirac=
ulous=E2=84=A2 - Tales of Ladybug and Cat Noir</strong></i>, the heroes sav=
e their city from evil forces while sharing critical emergency preparedness=
information with children and families. The launch is an extension of our =
partnership with FEMA on the <strong>Ready Campaign</strong>=E2=80=94a join=
t effort to <a style=3D"color:#1b78a0;text-decoration:underline" href=3D"ht=
tp://links.mail1.spopessentials1.com/ctt?ms=3DMzUwMzkxNzAS1&kn=3D7&r=3DNDYy=
NTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwOTE0MAS2&mt=3D1&rt=3D0" name=3D"educateAme=
ricanfamilies" data-key=3D"0c8eef28-8a2d-44e3-97af-56e9604f24fd:44b29b49-1=
316-4f21-b536-17a8290c4173" target=3D"_blank" rel=3D"noopener noreferrer no=
opener noreferrer noopener noreferrer noopener noreferrer noopener noreferr=
er noopener noreferrer noopener noreferrer noopener noreferrer"><strong><u>=
educate and empower American families to prepare for disasters</u></strong>=
</a> like earthquakes, tornadoes, floods and wildfires.&nbsp;</p></div>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
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<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
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<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
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<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30"=
>
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=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:transparent;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;box-sizing:bo=
rder-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"SummerSummit" href=3D"[link removed]
com/ctt?ms=3DMzUwMzkxNzAS1&kn=3D28&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2Mzc=
wOTE0MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35039170/c388fd14-176=
d-47e2-966e-6110223892aa.jpg?resize&#x3D;640px%3A270px" alt=3D"AI Insights =
and Mental Health Awareness: Highlights from Our Summer Summit" border=3D"=
0" style=3D"width:100%;display:block;max-width:640px!important;" width=3D"6=
40"/>
</a>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>AI Insights and Mental Health Awareness: Highlights fr=
om Our Summer Summit</strong></span></h1></div>
</td>
</tr>
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</td>
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</table>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p><span =
style=3D"font-family:'roboto' , sans-serif">For our inspiring summer summit=
, the Ad Council teams got together in New York and virtually to share key =
learnings, listen to insightful discussions, and strengthen our collective =
vision for the months ahead. Anomaly=E2=80=99s Chris Neff shared valuable f=
indings and trends on artificial intelligence, while our partners at the Hu=
ntsman Mental Health Institute, David Huntsman and Dr. Mark Rapaport, engag=
ed in a compelling and emotional conversation about mental health and our m=
ultiyear Mental Health Initiative. Special thanks to our moderators, the Ad=
Council=E2=80=99s Ariba Jahan and Heidi Arthur, for steering these impactf=
ul dialogues. </span><a style=3D"color:#1b78a0;text-decoration:underline" h=
ref=3D"[link removed]
1&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwOTE0MAS2&mt=3D1&rt=3D0" name=3D"=
summithighlights" data-key=3D"ea40ac9a-0337-47e0-b850-c50eb20a4bd2:75f2192=
e-34c5-4cfd-90e1-49a1f0d4f6e6" target=3D"_blank" rel=3D"noopener noreferrer=
noopener noreferrer noopener noreferrer noopener noreferrer noopener noref=
errer noopener noreferrer noopener noreferrer noopener noreferrer noopener =
noreferrer"><span style=3D"font-family:'roboto' , sans-serif"><strong>Check=
out all the summit highlights</strong></span></a><span style=3D"font-famil=
y:'roboto' , sans-serif">!</span></p></div>
</td>
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</table>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"AlzHispanicCommunities" href=3D"[link removed]
sentials1.com/ctt?ms=3DMzUwMzkxNzAS1&kn=3D27&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
=3DMjQ2MzcwOTE0MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35039170/8d086a91-851=
3-448d-a3e3-d4bfee0152b3.jpg" alt=3D"New Creative Highlights Early Signs of=
Alzheimer=E2=80=99s in Hispanic Communities" border=3D"0" style=3D"width:=
100%;display:block;max-width:100%!important;" width=3D"640"/>
</a>
</td>
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</div>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>New Creative Highlights Early Signs of Alzheimer=E2=80=
=99s in Hispanic Communities</strong></span></h1></div>
</td>
</tr>
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</table>
</td>
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<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
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<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>Did yo=
u know Latinos are 1.5 times more likely than non-Hispanic whites to develo=
p Alzheimer=E2=80=99s disease? Due to systemic and cultural barriers that m=
ake access to diagnosis more challenging, early signs of cognitive change t=
ypically go unnoticed or undiscussed in Hispanic families=E2=80=94and too o=
ften a diagnosis happens only in a moment of crisis. To address this, we=E2=
=80=99ve partnered with the Alzheimer=E2=80=99s Association and creative ag=
ency Lopez Negrete Communications to launch =E2=80=9C<a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
om/ctt?ms=3DMzUwMzkxNzAS1&kn=3D4&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwO=
TE0MAS2&mt=3D1&rt=3D0" name=3D"SomeThingsComewithAge" data-key=3D"b7dbf2bf=
-e694-4ae4-a5e2-cbcef4899da6:e9e3eb08-0616-4e47-a400-c9bbb41b3cdd" target=
=3D"_blank" rel=3D"noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer noopener noreferrer"><strong><u>Some Things Come wi=
th Age</u></strong></a><strong><u>,</u></strong>=E2=80=9D new creative desi=
gned to increase early detection of Alzheimer=E2=80=99s and other dementias=
within the Hispanic community. Offered in both English and Spanish, the cr=
eative celebrates the beauty of aging while educating audiences about poten=
tial Alzheimer's indicators.</p></div>
</td>
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t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>

<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"width:100%;border-spac=
ing:0!important;box-sizing:border-box;">
=20
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
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<td>
<table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"width:100%;border-spacing:0!important;padding-top:2=
0px;padding-bottom:20px;box-sizing:border-box;">
=20
<tr>
<td align=3D"center"> =
<a name=3D"SXSW2024" href=3D"[link removed]
ctt?ms=3DMzUwMzkxNzAS1&kn=3D17&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwOTE=
0MAS2&mt=3D1&rt=3D0" target=3D"_blank" >
<img data-content-item-id=
=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" src=3D"[link removed]
nt-cms.com/8420f27f-0ee4-49e5-b4fc-da3d13079abc/dxdyn/35039170/b6bb7346-1e7=
f-43f3-b1d7-6d88bed6bc08.jpg?resize&#x3D;640px%3A270px" alt=3D"Your Vote Ca=
n Decide Which Ad Council Panels Hit the Stage at SXSW 2024" border=3D"0" =
style=3D"width:100%;display:block;max-width:640px!important;" width=3D"640"=
/>
</a>
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</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:30px=
;padding-top:20px;padding-bottom:10px;padding-left:35px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 100%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Your Vote Can Decide Which Ad Council Panels Hit the S=
tage at SXSW 2024</strong></span></h1></div>
</td>
</tr>
=20
</table>
</td>
</tr>
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</table>
</td>
</tr>
=20
</table>

</div>

</div>
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D" width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><p>We=E2=
=80=99re excited to present our proposed topics for the 2024 SXSW lineup=E2=
=80=94from generative AI to building impactful mental health campaigns, we =
want to talk about how we address our country=E2=80=99s most pressing issue=
s, but we need your help. Use the <a style=3D"color:#1b78a0;text-decoration=
:underline" href=3D"[link removed]
xNzAS1&kn=3D10&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=3DMjQ2MzcwOTE0MAS2&mt=3D1&rt=
=3D0" name=3D"SXSWPanelPicker" data-key=3D"8641f226-e238-41fc-8355-ad2aa94=
71476:06329f4a-59ac-4b9a-9bc3-6041d26f6a6c" target=3D"_blank" rel=3D"noopen=
er noreferrer noopener noreferrer noopener noreferrer noopener noreferrer n=
oopener noreferrer noopener noreferrer noopener noreferrer noopener norefer=
rer noopener noreferrer"><strong>SXSW Panel Picker to vote for your favorit=
es today</strong></a>!</p></div>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>
</td>
</tr>
=20
</table>

</div>

</div>
</td>
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"after"></td>
</tr>
=20
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<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=
=3D"box-sizing:border-box;border-spacing: 0px !important; width:100%; backg=
round-color:transparent; height:20px;" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" >
=20
<tr>
<td style=3D"height:20px; font-size:20px; line-height:20px;"> =
<!--[if (gte mso 9)]><br /><![endif]--></td>
</tr>
=20
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</div>

</div>
</td>
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=3D"after"></td>
</tr>
=20
=20
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t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
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<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:10px;padding-bottom:5px;padding-left:30px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #ffffff;background-=
color:#ffffff;line-height: 120%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #ffffff;background-color:#ff=
ffff;line-height:1.2;" class=3D"kc7p0hb"><!-- <![endif] hidden --><h1 style=
=3D"color:#000000;font-family:'roboto' , sans-serif;font-size:26px;font-wei=
ght:400"><span style=3D"color:#2a2f31;font-family:'roboto' , sans-serif;fon=
t-size:24px"><strong>Roundup:</strong></span></h1></div>
</td>
</tr>
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</td>
</tr>
=20
</table>
</td>
</tr>
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</div>

</div>
</td>
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=3D"after"></td>
</tr>
=20
=20
<tr class=3D"layout-grid-row displayBlock " style=3D"heigh=
t:100%;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30">
<td class=3D"layout-grid-section-cell displayNone" key=
=3D"before"></td>
<!--[if gte mso 9][!tonline]>
<td class=3D"layout-grid-cell target source" colSpa=
n=3D"6" width=3D"640" valign=3D"top" style=3D"width:640px; height:100%;vert=
ical-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;">
<![endif]-->
<!--[if !gte mso 9]><!-->
<td class=3D"layout-grid-cell displayBlock target s=
ource" colSpan=3D"6" valign=3D"top" style=3D"width:640px; height:100%;verti=
cal-align:top;padding-left:0px;padding-right:0px; background-co=
lor:#ebebeb;" data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30"=
>
<!-- <![endif] hidden --> =20
=20
<div class=3D"layout-grid-cell-content layo=
ut-grid-cell-content-mso" style=3D"height:100%; width: 640px;
overflow-wrap:anywhere;overflow:hidden;" data-content-item-id=3D"d77831e9-c=
f26-41a2-8223-bb67dd3fce30">
<div>
<table data-content-item-id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spac=
ing:0!important;padding-top:0px; padding-bottom:0px;box-sizing:border-box;"=
>
=20
<tr>
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" st=
yle=3D"width:100%;border-spacing:0!important;background-color:#ffffff;">
=20
<tr>
<td> <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:100%;border-spa=
cing:0!important;height:100%;">
=20
<tr>
<td style=3D"padding-right:40px=
;padding-top:5px;padding-bottom:20px;padding-left:40px;">
<!--[if gte mso 9][!tonline=
]>
<div style=3D"height:100%;w=
ord-break: break-word;mso-line-height-rule: exactly;font-family:Roboto, san=
s-serif!important;font-size:16px;font-weight:400;color: #2a2f31;background-=
color:#ffffff;line-height: 160%;" class=3D"kc7p0hb">
<![endif]-->
<!--[if !gte mso 9]><!-=
->
<div data-content-item-=
id=3D"d77831e9-cf26-41a2-8223-bb67dd3fce30" style=3D"height:100%;word-break=
: break-word;mso-line-height-rule: exactly;font-family:Roboto, sans-serif!i=
mportant;font-size:16px;font-weight:400;color: #2a2f31;background-color:#ff=
ffff;line-height:1.6;" class=3D"kc7p0hb"><!-- <![endif] hidden --><ul><li>A=
new report from the Ad Council Research Institute and the Joyce Foundation=
<a style=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
mail1.spopessentials1.com/ctt?ms=3DMzUwMzkxNzAS1&kn=3D14&r=3DNDYyNTQxMDI1Nj=
k3S0&b=3D0&j=3DMjQ2MzcwOTE0MAS2&mt=3D1&rt=3D0" name=3D"gunviolence" data-k=
ey=3D"235646e4-1337-4cb6-8b5a-f31cd371d54a:53b93a5a-b000-4ea7-aea5-49b54bf5=
6069" target=3D"_blank" rel=3D"noopener noreferrer"><strong><u>shares new d=
ata to reduce gun violence</u></strong></a> in the U.S. By identifying key =
attitudes toward extreme risk protection orders, we can provide local and n=
ational organizations with tools to increase awareness and understanding of=
these laws and prevent gun violence.</li><li>Meet Upworthy=E2=80=99s Kiron=
Chakraborty, our newest <a style=3D"color:#1b78a0;text-decoration:underlin=
e" href=3D"[link removed]
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eaf3c-e738-4e50-959a-d58b28e98b04" target=3D"_blank" rel=3D"noopener norefe=
rrer"><strong><u>Champion for Good</u></strong></a> and the creative force =
behind the latest videos from our Belonging Begins with Us campaign. Learn =
more about his inspiring journey and delve into the deeply personal signifi=
cance of his work in this exclusive feature.</li><li>Discover how <a style=
=3D"color:#1b78a0;text-decoration:underline" href=3D"[link removed]
pessentials1.com/ctt?ms=3DMzUwMzkxNzAS1&kn=3D29&r=3DNDYyNTQxMDI1Njk3S0&b=3D=
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target=3D"_blank" rel=3D"noopener noreferrer"><strong><u>Gen Z's influence =
and values are reshaping campaigns</u></strong></a> across industries=E2=80=
=94and learn how healthcare initiatives reaching this generation can addres=
s critical issues like substance use disorders through personalized, conven=
ient and trustworthy strategies.</li><li>Explore the <a style=3D"color:#1b7=
8a0;text-decoration:underline" href=3D"[link removed]
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lox</u></strong></a> and the ways brands are currently leveraging its commu=
nity to deliver impactful campaigns.</li><li>Learn more about <a style=3D"c=
olor:#1b78a0;text-decoration:underline" href=3D"[link removed]
ntials1.com/ctt?ms=3DMzUwMzkxNzAS1&kn=3D15&r=3DNDYyNTQxMDI1Njk3S0&b=3D0&j=
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=3D"_blank" rel=3D"noopener noreferrer"><strong><u>Mindshare's "Good Growth=
" principle</u></strong></a> and how it fuels media agencies to make a real=
difference=E2=80=94investing thoughtfully in media, syncing brand values w=
ith ad spending, and putting a human touch on impact.</li></ul></div>
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CREATE+CHANGE AUGUST 2023

From inspiring conversations to exciting new creative, this has been a busy summer at the Ad Council. Our friends and partners at the Huntsman Mental Health Institute stopped by our summer summit to discuss the importance of our multiyear mental health initiative. New creative for our emergency preparedness and Alzheimer’s campaigns reinforce our commitment to serve specific communities and identities. We’ve also submitted 13 potential panels to SXSW, an annual conference and festival hosted in Austin, Texas that celebrates innovations in tech, media, education, music and culture. Vote for your favorites now and come see us in Austin!

The Ad Council and FEMA Team with Miraculous™ for Youth Emergency Preparedness Initiative

Our latest creative features international superheroes Ladybug and Cat Noir, showing that effective disaster planning and response isn’t just for superheroes. In the recently released movie from ZAG HEROEZ, Miraculous™ - Tales of Ladybug and Cat Noir, the heroes save their city from evil forces while sharing critical emergency preparedness information with children and families. The launch is an extension of our partnership with FEMA on the Ready Campaign—a joint effort to educate and empower American families to prepare for disasters like earthquakes, tornadoes, floods and wildfires.

[link removed]


AI Insights and Mental Health Awareness: Highlights from Our Summer Summit

For our inspiring summer summit, the Ad Council teams got together in New York and virtually to share key learnings, listen to insightful discussions, and strengthen our collective vision for the months ahead. Anomaly’s Chris Neff shared valuable findings and trends on artificial intelligence, while our partners at the Huntsman Mental Health Institute, David Huntsman and Dr. Mark Rapaport, engaged in a compelling and emotional conversation about mental health and our multiyear Mental Health Initiative. Special thanks to our moderators, the Ad Council’s Ariba Jahan and Heidi Arthur, for steering these impactful dialogues. Check out all the summit highlights!

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New Creative Highlights Early Signs of Alzheimer’s in Hispanic Communities

Did you know Latinos are 1.5 times more likely than non-Hispanic whites to develop Alzheimer’s disease? Due to systemic and cultural barriers that make access to diagnosis more challenging, early signs of cognitive change typically go unnoticed or undiscussed in Hispanic families—and too often a diagnosis happens only in a moment of crisis. To address this, we’ve partnered with the Alzheimer’s Association and creative agency Lopez Negrete Communications to launch “Some Things Come with Age,” new creative designed to increase early detection of Alzheimer’s and other dementias within the Hispanic community. Offered in both English and Spanish, the creative celebrates the beauty of aging while educating audiences about potential Alzheimer's indicators.

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Your Vote Can Decide Which Ad Council Panels Hit the Stage at SXSW 2024

We’re excited to present our proposed topics for the 2024 SXSW lineup—from generative AI to building impactful mental health campaigns, we want to talk about how we address our country’s most pressing issues, but we need your help. Use the SXSW Panel Picker to vote for your favorites today!

[link removed]


Roundup:

• A new report from the Ad Council Research Institute and the Joyce Foundation shares new data to reduce gun violence in the U.S. By identifying key attitudes toward extreme risk protection orders, we can provide local and national organizations with tools to increase awareness and understanding of these laws and prevent gun violence.

[link removed]


• Meet Upworthy’s Kiron Chakraborty, our newest Champion for Good and the creative force behind the latest videos from our Belonging Begins with Us campaign. Learn more about his inspiring journey and delve into the deeply personal significance of his work in this exclusive feature.

[link removed]


• Discover how Gen Z's influence and values are reshaping campaigns across industries—and learn how healthcare initiatives reaching this generation can address critical issues like substance use disorders through personalized, convenient and trustworthy strategies.

[link removed]


• Explore the untapped marketing opportunities of Roblox and the ways brands are currently leveraging its community to deliver impactful campaigns.

[link removed]


• Learn more about Mindshare's "Good Growth" principle and how it fuels media agencies to make a real difference—investing thoughtfully in media, syncing brand values with ad spending, and putting a human touch on impact.


[link removed]


The Ad Council
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