Tri-Eagle Sales teams up with Oyster City for a beer fest in Florida
Breweries and distributors work together to help get word out about the new flavors and choices available to consumers. In this short clip see how Tri-Eagle Sales teams up with Oyster City at a local Florida beer fest.
Major spirits & beer companies are expecting a coronavirus hangover
China is the largest beer market in the world (the U.S. and Brazil taking second and third place, respectively) but in the wake of the coronavirus virus outbreak, Chinese production facilities, bars and restaurants are experiencing shutdowns or reduced hours. It is still unclear if these effects will carry through to the U.S. market, but brands are bracing themselves for impact.
Beer at games: A look inside Virginia athletics' game-day enhancements
Sports Illustrated found that college football attendance had fallen by 7.6% from 2014 to 2018. To get more fans to games, many college sports programs are looking for ways to enhance the game day experience – including beer sales. In 2019, UVa saw one of the largest increases in attendance of any Power 5 program and they believe beer gardens, among other their stadium improvements, are to thank.
Grocers look to alcohol and meal pairings for an online boost
Alcohol brands have partnered with a digital meal planning service to promote alcohol recommendations as options to shoppers planning and discovering meals through the service. Digital sales of alcohol reached $2.6 billion in 2019, a 22% increase over the previous year. Companies believe that offering guidance on alcohol choices will help further the growth of online beer sales.
Adam Winklemann
Kristen Distributing Company
Bryan, TX
America's more than 3,000 licensed beer distribution facilities employ 141,000 men and women across the country. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements. Nominate an employee today!
