| 
 
 New business opportunity
 for AAPC member firms! 
   
Campus Compact, a nonprofit organization
 focused on advancing higher education’s civic and community engagement mission, is issuing an
RFP for consulting
 services to help them elevate their profile and impact at the federal level.
 
   
President Bobbie Laur is particularly
 interested in firms that have worked with higher education and small- to mid-sized
 membership organizations in the past.
 
   
Click
here to view
 the RFP and feel free to reach out to
Bobbie Laur with any questions!  | 
| 
 
Last month, the United States
 Postal Service® and experienced consultants shared tips for engaging voters with
 direct mail. Key takeaways:
  
- 
Direct
 mail lends credibility to campaign messaging. Voters are more likely
 to trust political ads in other media if first viewed with a direct mail foundation.
 
- Get an early start:
 "Election day" is becoming  more like "Election year". Campaigns
 are able to craft a narrative a lot earlier, especially in the summer leading
 up to the election. Engaging voters early keeps them interested in your campaign.
 
- Communicate authentically:
 Consider your target demographics and how each message will resonate with them.
   | 
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Looking Forward to Bringing You More Value 
   
Thank you to our members who participated
 in AAPC's 2023 membership survey. We look forward to diving into your feedback
 and increasing the value of your AAPC membership. Survey participants who provided
 their contact information will be receiving a cup of coffee on us! Your Starbucks
 gift cards will be on their way to you next week. 
 
   
If you didn't get a chance to complete
 the survey and would like to share your thoughts, contact our Membership Manager,
Kelly Foley, any time! 
    | 
| 
 
Learn how to develop a brand strategy
 that “clicks” with voters and communicates your candidate’s message effectively.
 Explore the tools and strategies you need to help your candidate stand out in the most competitive races.
  | 
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Gain insights into the reality and risks of using ChatGPT
 and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations
 of ChatGPT and other AI/ML technologies, and how to best leverage these tools
 to achieve campaign goals while avoiding potential pitfalls.  | 
| 
 
Early Bird Rates Expire July 28th! 
   
Don’t miss AAPC’s highly anticipated California Regional Conference!
Register before July 28th and save $50! 
   
Want to
 showcase your company in Los Angeles? Contact
Kelly Zahour
 today to learn about our sponsorship opportunities.
 
    | 
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Thank you to everyone who joined
 us at the Pollie Winners Open House hosted by IMG! 
  
Attendees
 got to browse the two-level exhibit showcasing the winning media from the
2023 Pollie Contest
 - including a whole studio dedicated to the Gold winners!
 
   
Click
here to view
 photos from the event and we hope you can join us next time!  |