Friend,  

You know our top priority here at The Lincoln Project is to stop Trump and save American democracy. Luckily, we’ve got an ally in the White House who’s making that job a whole lot easier. 

President Biden isn’t just preserving our democracy. He’s improving the lives of millions of Americans and bolstering America’s image on the world stage. 

He doesn't make a fuss. He gets the job done. 

Trippi outlined it all in an election strategy email below. And in response, we got great feedback from The Lincoln Project community. You all made it clear that you support our President and are ready to fight to give him four more years in The White House. 

But we want to hear more, Friend. What exactly do you think is President Biden’s biggest accomplishment so far? What do you think voters need to hear about what he’s done? Your answers will help inform our messaging strategy as we gear up for 2024.

Remember, winning 2024 isn’t just telling voters to vote against MAGA. It’s also about turning out the broad coalition of Americans who are ready to re-elect Biden. 

-The Lincoln Project

Friend,

I’m ignoring the absurd Biden impeachment rumblings in the House. MAGA Republicans are totally delusional. They'd rather make the House a circus than govern. No surprise there. 

But I do want to talk about President Biden. I want to talk about the contrast we’re going to make that’s going to elect him President again in 2024. 

Here’s the biggest strength of the Biden presidency. He gets the job done. He knows where the levers are in the House and Senate. He doesn’t brag. He does what he needs to do and he does it well. 

So when voters head to the ballot box next November, they’re going to be supporting a President who: 

1. Passed three huge bills investing in infrastructure, reducing the price of insulin for millions, and building chip factories in areas that desperately need job investment.
2. Negotiated our debt ceiling and the fate of our global economy out of a hostage crisis with MAGA extremists. 
3. Held the Democratic world together against Putin’s fascist warmongering. 
4. Has the economy growing - with record low unemployment and job creation.

Really, that’s just the start of his accomplishments. Tens of millions of Americans have seen tangible improvements in their lives because of Biden. Any sane voter is thankful to have a White House that isn’t teetering on the brink of disaster. 

And our President did it all quietly. But guess what? That’s the point.

Because we’re going to take that work and contrast it with the crazy legacy of Trump. Everyone remembers what it was like between 2017 and 2021. It was a four-year crisis. Even former conservatives couldn’t stand the man’s daily temper tantrums and completely erratic leadership. He and MAGA destroyed the idea that the GOP is conservative.

Since voters tossed him out of the White House by a 7 million plus vote margin, Trump hasn’t exactly done anything proving he’s any closer to sanity. The indictments keep stacking up, his rants are increasingly out of step with reality. He’s paranoid and turning on his closest associates (the ads we air in his house play a big role in that). 

Now, say by some miracle Trump’s legal troubles catch up to him. Or somehow he loses his grasp on the nomination. Ron DeSantis’ crazy really isn’t any different. 

Picking a fight with one of the most beloved brands in America. Bullying marginalized groups. The man’s nasty, he’s unlikeable, and he doesn’t campaign on a single policy that appeals to the electorate that swings general elections. 

So, Trump or DeSantis (it’s gonna be Trump). The contrast is still the same. They’re nominating the crazy and we’re nominating a guy who actually knows how to do the work. 

I’ve been in Presidential campaigns for 40+ years now. I’ve never seen a contrast so simple. A message that can be so clearly made to the public. 

Yet, I still see pundits carping about Biden’s re-election chances. If those people make you nervous, I’ve got advice for you. Don’t listen to them. They’re being paid to gin up drama here.

If the pro-democracy coalition turns out like it will, and The Lincoln Project once again leads the messaging fight for those swing voters in Nevada, Pennsylvania, and Wisconsin, this election will be a wrap. Four more years of Biden. A death blow to MAGA and Trump. Let’s do this.

-Joe

@JoeTrippi on Twitter