In less than one month, farmworkers and their families from Immokalee will head north to New York City — the finance capital of the world — for the next major mobilization in the Wendy’s Boycott.
This time around, the action is leading farmworkers and their consumer allies directly to the doorstep of the Wall Street investment firms and funds behind Wendy’s fast-food burger business. From March 10-12, thousands of farmworkers and their consumer allies will be taking New York City by storm with the 3-day Follow the Money March from Brooklyn to Midtown Manhattan, to protest Wendy’s unconscionable failure to join the Fair Food Program, the undisputed leader in combatting sexual violence, forced labor, and other human rights violations in the US agricultural industry.